DSport

Eurosport (Indian TV channel)

Eurosport (Indian TV channel)

Indian sports TV channel


Eurosport (formerly known as DSport) is an Indian pay television sports channel owned by Warner Bros. Discovery India for the Indian subcontinent.[1] It was launched as DSport in February 2017 with a partnership between Discovery India and Lex Sportel. In January 2020, Lex Sportel parted ways with Discovery, creating their own channel 1Sports. On 17 March 2020, Ministry of Information and Broadcasting permitted Discovery to rebrand the channel as Eurosport.

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History

The channel was initially launched as DSport in February 2017 by a partnership between Discovery India and Lex Sports, airing international sports properties ranging from horse racing to football. The channel ambitiously curated a diverse array of sporting events, aiming to capture the attention of Indian audiences with its multifaceted programming. During its initial days the channel aired Brazilian, Chinese and Portuguese football leagues along with Major League Soccer (US) and live racing from the UK and Irish tracks. In golf, the channel aired British Open (The Open Championship), US Open, PGA Championship and LPGA. Additionally, It had also acquired rugby and cycling properties for the channel.[2][3]

Due to low TRP channel was rebranded several times until 2020.

The initial logo of DSport used from February 2017 to March 2020, adapted from Eurosport logo.

In January 2020, Lex Sportel (the content provider for Dsport) parted ways with Discovery, taking their event rights from this channel and created their own channel 1Sports.[4] On 17 March 2020, Ministry of Information and Broadcasting permitted Discovery to finally rename the channel to Eurosport.[5]

The channel revealed its new brand identity, highlighting its mission to ‘Unlock the Power of Sport’. Alongside the visual identity, it also launched a soundtrack, that is a thumping heartbeat.[6]

Programming

Cricket

Football

Futsal

Basketball

Tennis

Golf

Motorsport

Cycling

Kickboxing

MMA

Pro-Wrestling

Marathon

Paris Marathon

Karate

Karate Combat


References

  1. Ahluwalia, Harveen (6 February 2017). "Discovery rolls out new sports channel DSPORT". livemint.com. Archived from the original on 7 May 2017. Retrieved 1 May 2017.
  2. MediaInfoline (18 July 2017). "DSPORT Acquires LIVE & Exclusive Long Term India Broadcast Rights of 'The Open'". Media Infoline. Retrieved 8 May 2024.
  3. "Lex Sportel Vision Pvt. Ltd announces the launch of 1Sports in India". sportskeeda.com. 28 January 2020. Archived from the original on 30 November 2022. Retrieved 30 November 2022.
  4. Basil, Arasu Kannagi (17 March 2020). "MIB permits Discovery Communications India to launch Eurosport in India; renames DSport & DSport HD to Eurosport & Eurosport HD". DreamDTH. Archived from the original on 7 April 2020. Retrieved 7 April 2020.
  5. www.ETBrandEquity.com. "Eurosport India goes public with new brand identity - ET BrandEquity". ETBrandEquity.com. Retrieved 8 May 2024.
  6. "Eurosport to broadcast the inaugural season of Hero Futsal Club Championship". www.the-aiff.com. Archived from the original on 3 November 2021. Retrieved 3 November 2021.
  7. "DSPORT to telecast LIVE Davis Cup World Group qualifier". IANS. Archived from the original on 18 February 2020. Retrieved 18 February 2020.
  8. "Eurosport twitter". Twitter. Archived from the original on 23 August 2021. Retrieved 23 August 2021.

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