Mickey Mouse and chief executive officer and chairman of The Walt Disney Company Bob Iger prepare to ring the opening bell at the New York Stock Exchange. (Credit: Drew Angerer/Getty Images )

What does Disney+ mean for the future of streaming?

With the launch of Disney+, how will the battle between streaming services change? An expert digs into the competition and how it affects viewers.

Julian Cardillo-Brandeis • futurity
Nov. 11, 2019 1 minSource

A person playing Mickey Mouse holds a gavel at the New York Stock Exchange, shrugging for humor, next to the Disney CEO

The November 12 launch of the online streaming service Disney+ adds more congestion to an industry in which streaming platforms are fighting for territory by offering original, exclusive, and quality entertainment at competitive prices.

Aldo Musacchio, a professor in the Brandeis University International Business School is an expert on company strategy and has been monitoring the recent developments in streaming, which he says will have an enormous impact on the future of cable television, internet access, and entertainment.

Here, Musacchio explains how consumers and companies are responding to the rise in streaming platforms:

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