Why are drug names so long and complicated? A pharmacist explains the logic behind the nomenclature

Believe it or not, medication names are intended to be easy to remember and descriptive of the function they serve in the body.

Jasmine Cutler, Assistant Professor of Pharmacotherapeutics, University of South Florida • conversation
July 19, 2022 • ~9 min

Greenwashing: how ads get you to think brands are greener than they are – and how to avoid falling for it

Ads use music, colour and emotion to stress the sustainability of what they’re selling: even when the reality isn’t as attractive.

Zahra Golrokhi, Lecturer in Engineering, The Open University • conversation
June 20, 2022 • ~8 min

Brands can goose their own reps by praising rivals

"You don't want to spend your media dollars talking about the competition, but there are times when it makes sense to say something nice..."

Duke U. Fuqua School of Business • futurity
Oct. 4, 2021 • ~5 min

Brands can goose their own reps by praising rivals

"You don't want to spend your media dollars talking about the competition, but there are times when it makes sense to say something nice..."

Duke U. Fuqua School of Business • futurity
Oct. 4, 2021 • ~5 min

How to rebrand a fish so that it sounds tastier

Research suggests that the name of a product affects our perceptions of it – before we have even tried it.

Cathrine Jansson-Boyd, Reader in Consumer Psychology, Anglia Ruskin University • conversation
Feb. 16, 2021 • ~5 min

Science elicits hope in Americans – its positive brand doesn't need to be partisan

When you ask Americans what the word 'science' brings to mind, a majority respond 'hope.' Using this built-in brand can help communicate important science messages.

Todd Newman, Assistant Professor of Life Sciences Communication, University of Wisconsin-Madison • conversation
July 23, 2020 • ~8 min

Coronavirus: big tobacco sees an opportunity in the pandemic

Instagram remains a key marketing platform for tobacco companies.

Andrew Rowell, Senior Research Fellow, University of Bath • conversation
May 14, 2020 • ~5 min

Fake news is no match for big brands

Consumers' skepticism about "fake news" may help them sniff out suspicious online stories about brands, research finds.

Matt Shipman-NC State • futurity
Oct. 16, 2019 • ~3 min

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