Breast cancer awareness campaigns too often overlook those with metastatic breast cancer – here's how they can do better

October is awash in seas of pink T-shirts, balloons and ribbons in honor of Breast Cancer Awareness Month. But this messaging fails to recognize people who are not cured of the disease.

Rachel Kraus, Professor of Sociology, Ball State University • conversation
Oct. 5, 2022 • ~10 min

Breast cancer awareness campaigns can do a better job supporting women who've received a stage 4 diagnosis, instead of focusing only on early detection and 'beating cancer'

A diagnosis of metastatic breast cancer means having cancer for the rest of one’s life – a situation with very different needs and concerns compared to earlier stages of the disease.

Rachel Kraus, Professor of Sociology, Ball State University • conversation
Oct. 29, 2021 • ~9 min

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