Forceful vaccine messages backfire with holdouts – how can it be done better?

Subtly shifting the crafting and delivery of public health messaging on COVID-19 vaccines could go a long way toward persuading many of the unvaccinated to get the shot.

S. Shyam Sundar, James P. Jimirro Professor of Media Effects & Co-Director, Media Effects Research Laboratory, Penn State • conversation
Sept. 14, 2021 • ~9 min

How to read coronavirus news and learn what you actually need to know about staying safe in the pandemic

Journalists use real people's stories to 'humanize' the news. But these tales – whether harrowing or heartwarming – can be misleading about the pandemic's greatest threats.

Thomas J. Hrach, Associate Professor, Department of Journalism and Strategic Media, University of Memphis • conversation
Sept. 2, 2020 • ~7 min

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