Plant-based meat sales are stagnating – our research suggests playing down its green benefits could attract more consumers

US study shows environmental messages can put conservative consumers off trying and buying plant-based products.

Jennifer Yule, Lecturer in Marketing, The University of Edinburgh • conversation
Aug. 25, 2023 • ~8 min

1 in 10 Americans say they don't eat meat – a growing share of the population

Plentiful meat substitutes might be making plant-based diets more popular.

Courtney Bir, Assistant Professor of Agricultural Economics, Oklahoma State University • conversation
March 1, 2022 • ~4 min

Lab–grown and plant–based meat: the science, psychology and future of meat alternatives – podcast

Plus, new research from Indonesia on the relationship between cigarette advertising near schools and children smoking.

Daniel Merino, Assistant Science Editor & Co-Host of The Conversation Weekly Podcast • conversation
July 15, 2021 • ~4 min

Plant-based foods: businesses alone shouldn't decide what we call a veggie burger

Who gets to decide what we call the things we eat? Increasingly, wealthy plant-based food moguls.

Martin Cohen, Visiting Research Fellow in Philosophy, University of Hertfordshire • conversation
Nov. 2, 2020 • ~6 min

Harvard researcher: New meat alternatives mainstream veganism

Led by vegetarian tech companies looking to mimic and replace meat and other animal products, going vegan is on the verge of going mainstream.

Juan Siliezar • harvard
July 3, 2019 • ~7 min

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