Expert decodes Trump talk, Q codes, and road to insurrection

The co-editor of a book on Trump's language deciphers the "foreboding, apocalyptic" language that preceded the January 6 breach of the Capitol.

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What will convince people to get COVID-19 vaccines?

The best way to convince people to get COVID-19 vaccines may be communication rooted in consumer behavior, researchers say.

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Generic ‘you’ in literature grabs readers

People reading novels on their Kindle are more likely to highlight passages with a linguistic device called the generic "you." Here's why.

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Generic ‘you’ in literature grabs readers

People reading novels on their Kindle are more likely to highlight passages with a linguistic device called the generic "you." Here's why.

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Why skipping holiday rituals sparks such outrage

The psychology of rituals can help us understand why some people react to pandemic holiday advice with indignation.

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Tweets from emergency docs may spark COVID caution

A new study suggests there's persuasive power in physicians' first-person tweets about the COVID-19 pandemic.

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To put focus on inequality, talk disadvantages

To get Americans to care about economic inequality, research suggests focusing on the disadvantages of having less, rather than the perks of having more.

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Mask vs. muzzle: Even words are now polarized

Americans are essentially speaking separate, polarized languages, an analysis of words in cable news video comments indicates.

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Brain scans show partisan response to key words

Brain scans of liberals and conservatives indicate "a neural basis to partisan biases, and some language especially drives polarization."

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‘Natural’ product bias may apply to COVID vaccine

New research examining when consumers go for "natural" products may be relevant to public receptions of a COVID-19 vaccine.

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