Expert decodes Trump talk, Q codes, and road to insurrection

The co-editor of a book on Trump's language deciphers the "foreboding, apocalyptic" language that preceded the January 6 breach of the Capitol.

Jarret Bencks-Brandeis • futurity
Jan. 14, 2021 ~11 min

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What will convince people to get COVID-19 vaccines?

The best way to convince people to get COVID-19 vaccines may be communication rooted in consumer behavior, researchers say.

Matt Shipman-NC State • futurity
Jan. 8, 2021 ~6 min

covid-19 economics vaccines consumers featured health-and-medicine rhetoric

Generic ‘you’ in literature grabs readers

People reading novels on their Kindle are more likely to highlight passages with a linguistic device called the generic "you." Here's why.

Morgan Sherburne-Michigan • futurity
Jan. 8, 2021 ~5 min

writing literature reading society-and-culture rhetoric

Generic ‘you’ in literature grabs readers

People reading novels on their Kindle are more likely to highlight passages with a linguistic device called the generic "you." Here's why.

Morgan Sherburne-Michigan • futurity
Jan. 8, 2021 ~5 min

writing literature reading society-and-culture rhetoric

Why skipping holiday rituals sparks such outrage

The psychology of rituals can help us understand why some people react to pandemic holiday advice with indignation.

Laura Counts - UC Berkeley • futurity
Dec. 24, 2020 ~7 min

covid-19 holidays anger social-lives health-and-medicine rhetoric

Tweets from emergency docs may spark COVID caution

A new study suggests there's persuasive power in physicians' first-person tweets about the COVID-19 pandemic.

Kara Gavin-U. Michigan • futurity
Dec. 22, 2020 ~8 min

social-media covid-19 writing physicians health-and-medicine rhetoric

To put focus on inequality, talk disadvantages

To get Americans to care about economic inequality, research suggests focusing on the disadvantages of having less, rather than the perks of having more.

James Devitt-NYU • futurity
Dec. 17, 2020 ~4 min

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Mask vs. muzzle: Even words are now polarized

Americans are essentially speaking separate, polarized languages, an analysis of words in cable news video comments indicates.

Byron Spice-Carnegie Mellon • futurity
Oct. 23, 2020 ~6 min

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Brain scans show partisan response to key words

Brain scans of liberals and conservatives indicate "a neural basis to partisan biases, and some language especially drives polarization."

Yasmin Anwar-UC Berkeley • futurity
Oct. 22, 2020 ~9 min

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‘Natural’ product bias may apply to COVID vaccine

New research examining when consumers go for "natural" products may be relevant to public receptions of a COVID-19 vaccine.

Sara Savat-WUSTL • futurity
Sept. 15, 2020 ~6 min

covid-19 marketing vaccines bias consumers health-and-medicine rhetoric

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