Pedestrians choose healthy obstacles over boring pavements, study finds

Up to 78% of walkers would take a more challenging route featuring obstacles such as balancing beams, steppingstones and high steps, research has found. The

Cambridge University News • cambridge
Dec. 5, 2022 ~8 min

Extent of India’s COVID nudge campaign revealed

The Government of India’s use of nudge theory in the first three months of the pandemic helped to tackle the virus on numerous fronts, a new study suggests.

Cambridge University News • cambridge
Sept. 17, 2020 ~7 min


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