Rewarding accuracy instead of partisan pandering reduces political divisions over the truth

Researchers argue that the findings hold lessons for social media companies and the “perverse incentives” driving political polarisation online.

Cambridge University News • cambridge
March 6, 2023 ~6 min

Social media posts around solar geoengineering ‘spill over’ into conspiracy theories

Researchers from the University of Cambridge have analysed more than 800,000 tweets and found that negative emotions expressed about geoengineering – the idea

Cambridge University News • cambridge
Feb. 28, 2023 ~6 min


COP must reverse rising pessimism over building sector decarbonisation, new study argues

Social media engagement with climate policy events is vital to reducing building emissions and ensuring environmental justice, research led by Cambridge

Cambridge University News • cambridge
Nov. 17, 2022 ~8 min

Fervent fans keep faith with heroes even after ‘immoral acts’, study finds

Analysis of posts from thousands of social media users either side of a scandal – the dramatic fall of YouTube celebrity Logan Paul – shows how hard it is for

Cambridge University News • cambridge
Sept. 6, 2022 ~5 min

Scientists find that the impact of social media on wellbeing varies across adolescence

Girls and boys might be more vulnerable to the negative effects of social media use at different times during their adolescence, say an international team of

Cambridge University News • cambridge
March 28, 2022 ~7 min

Study finds that social justice and health issues impact electric vehicle uptake

A new study led by the University of Cambridge and based on public attitudes expressed in 36,000 Facebook posts, has found that consumer uptake of electric

Cambridge University News • cambridge
Oct. 26, 2021 ~4 min

Philosopher’s thumbs-down to social media ‘likes’ gets award thumbs-up from Royal Institute

The Royal Institute of Philosophy has awarded (jointly) its 2021 essay prize to a University of Cambridge researcher for the first philosophical analysis of

Cambridge University News • cambridge
May 12, 2021 ~6 min

Cambridge psychologist helps Facebook fight climate change misinformation

Social media giant turn to behaviour and communication expert to help them tackle the dangerous anti-science myths that circulate online.  

Cambridge University News • cambridge
Feb. 18, 2021 ~5 min


Online hate speech could be contained like a computer virus, say researchers

Artificial intelligence is being developed that will allow advisory "quarantining" of hate speech in a manner akin to malware filters - offering users a way to control exposure to "hateful content" without resorting to censorship.

Cambridge University News • cambridge
Dec. 17, 2019 ~6 min

Location, location, location: researchers develop model to predict retail failure

Researchers have used a combination of location and transport data to predict the likelihood that a given retail business will succeed or fail. 

Krittika D’Silva • cambridge
Oct. 9, 2018 ~5 min

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