Don’t let ‘FDA-approved’ or ‘patented’ in ads give you a false sense of security

Most people don’t know what these labels really mean − and advertisers take advantage of that fact.

Michael Mattioli, Professor of Law and Louis F. Niezer Faculty Fellow, Indiana University • conversation
Feb. 14, 2024 ~4 min

Advertising toys to children is an environmental nightmare -- here's how parents can deal with it

Until the age of nine, children struggle to distinguish adverts from TV shows.

Michelle Cowley-Cunningham, Chartered Psychologist and Postdoctoral Researcher at the National Centre for Family Business, Dublin City University • conversation
Dec. 18, 2023 ~8 min


Black Friday: parody adverts target unbridled consumerism with an environmental message

Spoof advertising, rooted in environmental concerns, use humour and poetry to grab attention.

Eleftheria Lekakis, Senior Lecturer In Media and Communication, University of Sussex • conversation
Nov. 24, 2023 ~7 min

Brandalism: the environmental activists using spoof adverts to critique rampant consumerism – podcast

Subvertising campaigns are often funny, but they also aim to make a wider point about the unsustainable excesses of consumerism. Listen to The Conversation Weekly.

Gemma Ware, Editor and Co-Host, The Conversation Weekly Podcast, The Conversation • conversation
Nov. 23, 2023 ~4 min

Plant-based meat sales are stagnating – our research suggests playing down its green benefits could attract more consumers

US study shows environmental messages can put conservative consumers off trying and buying plant-based products.

Jennifer Yule, Lecturer in Marketing, The University of Edinburgh • conversation
Aug. 25, 2023 ~8 min

6 ways AI can make political campaigns more deceptive than ever

Politicians and their campaigns use a lot of methods, including manipulation and deception, to persuade you to vote for them and give them money. AI promises to make those attempts more effective.

David E. Clementson, Assistant Professor, Grady College of Journalism and Mass Communication, University of Georgia • conversation
July 21, 2023 ~11 min

EU files antitrust charges against Google – here's how the ad tech at the heart of the case works

Antitrust suits against Google for its advertising practices center on the technology for buying and selling online ads. A computer scientist explains how these ad networks work.

Eric Zeng, Postdoctoral Researcher in Computer Science, Carnegie Mellon University • conversation
June 15, 2023 ~10 min

AI's threat to Google is more about advertising income than being the number one search engine

Could Google’s undisputed dominance as a search engine come under threat from AI?

Andy Tattersall, Information Specialist, University of Sheffield • conversation
Feb. 17, 2023 ~8 min


Greenwashing: how ads get you to think brands are greener than they are – and how to avoid falling for it

Ads use music, colour and emotion to stress the sustainability of what they’re selling: even when the reality isn’t as attractive.

Zahra Golrokhi, Lecturer in Engineering, The Open University • conversation
June 20, 2022 ~8 min

PFAS are showing up in children’s stain- and water-resistant products – including those labeled ‘nontoxic’ and ‘green’

Tests found PFAS in school uniforms, pillows, upholstered furniture and several other items that are often next to children’s skin and near their noses and mouths.

Kathryn Rodgers, Ph.D. Student in Environmental Health, Boston University • conversation
May 4, 2022 ~7 min

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