Science elicits hope in Americans – its positive brand doesn't need to be partisan
When you ask Americans what the word 'science' brings to mind, a majority respond 'hope.' Using this built-in brand can help communicate important science messages.
Todd Newman, Assistant Professor of Life Sciences Communication, University of Wisconsin-Madison •
conversation
July 23, 2020 • ~8 min
July 23, 2020 • ~8 min