Flight shaming: how to spread the campaign that made Swedes give up flying for good

The Swedish 'flight shame' campaign was a runaway success. We asked those it affected how it influenced their travel behaviour.

Avit K Bhowmik, Assistant Professor, Karlstad University, and Research fellow in Planetary Boundaries Research Network, Stockholm University • conversation
July 27, 2020 • ~7 min

Flight shame – how the campaign that persuaded Swedes to give up flying could capitalise on COVID-19

The Swedish 'flight shame' campaign was a runaway success. We asked those it affected how it influenced their travel behaviour.

Avit K Bhowmik, Assistant Professor, Karlstad University, and Research fellow in Planetary Boundaries Research Network, Stockholm University • conversation
July 27, 2020 • ~7 min

/

1