How a quest for mathematical truth and complex models can lead to useless scientific predictions – new research

The assumption that more detail is better is questioned by a new study.

Arnald Puy, Associate Professor in Social and Environmental Uncertainties, University of Birmingham • conversation
Nov. 3, 2022 • ~7 min

Using ‘science’ to market cookies and other products meant for pleasure backfires with consumers

New research found that consumers were less likely to buy a product associated with pleasure if marketers emphasized it was developed with science.

John Costello, Assistant Professor of Marketing, University of Notre Dame • conversation
May 12, 2022 • ~5 min

Don't hold your breath for a COVID-19 vaccine in 2020

Politicians are throwing billions of dollars at coronavirus vaccine trials, but the real cost of research is the one thing we're lacking – time.

Simon Kolstoe, Senior Lecturer in Evidence Based Healthcare and University Ethics Advisor, University of Portsmouth • conversation
May 4, 2020 • ~8 min

Coronavirus research done too fast is testing publishing safeguards, bad science is getting through

Researchers, scientific journals and health agencies are doing everything they can to speed up coronavirus research. The combination of pace and panic during this pandemic is causing mistakes.

Irving Steinberg, Dean for Faculty, USC School of Pharmacy; Associate Professor of Clinical Pharmacy & Pediatrics, School of Pharmacy & Keck School of Medicine of USC; Director, Division of Pediatric Pharmacotherapy, Dept of Pediatrics, LAC+USC Med • conversation
April 9, 2020 • ~9 min

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