A less biased way to determine trademark infringement? Asking the brain directly
How do you determine whether one brand is similar enough to another to infringe on its trademark? Researchers propose that comparing brain scans could be an option.
Zhihao Zhang, Assistant Professor of Business Administration, University of Virginia •
conversation
Feb. 13, 2023 • ~9 min
Feb. 13, 2023 • ~9 min