The 1910 Fruitgum Company is an American bubblegum pop band of the 1960s. The group's Billboard Hot 100 hits were "Simon Says", "May I Take a Giant Step", "1, 2, 3, Red Light", "Goody Goody Gumdrops", "Indian Giver", "Special Delivery", and "The Train".^[1]

The band began as Jeckell and The Hydes in New Jersey in 1966. The original members were Frank Jeckell, Mark Gutkowski, Floyd Marcus, Pat Karwan and Steve Mortkowitz – all from Linden, New Jersey.^[2][3]

During 1967, they were signed to Buddah Records, where they released five LPs under their own name and a variety of singles, as well as appearing on the LP The Kasenetz-Katz Singing Orchestral Circus.^{[citation needed]} Their first hit single, "Simon Says", reached #4 on the US Billboard Hot 100 chart and peaked at #2 on the UK Singles Chart.^[4]

The band started touring, opening for major acts such as The Beach Boys.^[5] They also released these other chart hits: "May I Take a Giant Step" (U.S. #63), "1, 2, 3, Red Light" (U.S. #5), "Special Delivery" (U.S. #38), "Goody, Goody Gumdrops" (U.S. #37), "Indian Giver" (U.S. #5) and "The Train" (U.S. #57).^[6]

The original group disbanded in 1970.^[7]

In 1999, original member Frank Jeckell and Mick Mansueto put the act back together.^[7] As of 2019, Fruitgum currently performs its own hits, in addition to other songs from the 1960s.^[8]

"Simon Says" sold three and a half million. "1, 2, 3, Red Light" and "Indian Giver" each sold over one million copies. All three were awarded gold discs.^[2]