The 2011 Insight Bowl, the 23rd edition of the game, was a post-season American college football bowl game, held on December 30, 2011 at Sun Devil Stadium in Tempe, Arizona as part of the 2011–12 NCAA Bowl season.

The game was telecast at 8:00 p.m. MT on ESPN. The Iowa Hawkeyes of the Big Ten Conference faced the Oklahoma Sooners of the Big 12 Conference. Oklahoma won by a score of 31–14.^[2]

The game was briefly suspended with 2:22 remaining in the fourth quarter when one of ESPN's skycams crashed onto the field, nearly hitting Iowa wide receiver Marvin McNutt, Jr.^[3] The incident has since gone viral on YouTube.

For the 2012 season, the bowl had a new sponsor and a new name as it became the Buffalo Wild Wings Bowl.

After winning the 2010 Insight Bowl 27–24 over Missouri, the Iowa Hawkeyes are back to take on the Sooners of Oklahoma, which began the season as the top-ranked team in both the Associated Press and ESPN coaches’ polls. The two teams have met only once, in 1979 when Oklahoma defeated Iowa 21–6 in head coach Hayden Fry's second game. On that team were Bob Stoops, the current Oklahoma head coach, and Bruce Kittle, currently a Sooner assistant coach.