Venues

The budget spent for the organization was €1.15 million, while for the construction of the venues came to a total cost of €60 million.^[3]

The Brașov Olympic Ice Rink raised to a cost of €11 million and was built entirely from public resources, being opened in May 2008. It hosted ice hockey.^[3]

The Ministry of Regional Development and Tourism of Romania spent €28 million on upgrading facilities at Poiana Brașov, which hosted the figure skating, alpine skiing and speed skating events, and €4 million at Predeal. The Râșnov Sports Complex, primarily financed through sponsorships, has also received ministry contribution. The three smaller hills were raised from non-government sources, but the K90 with money from the MDRT.^[3]

The Cheile Grădiştei Arena from Fundata belonged to a private investor, Ovidiu Gârbacea.^[3]

Volunteers

The organizing committee was supported by 480 volunteers, divided into several departments, after a selection which consisted in psycho-pedagogical interviews, foreign language knowledge and sportive abilities. Experience accumulated in organizing other events and volunteering activities was also taken into account.

They participated in all scheduled activities at the competition that were held from 17 to 22 February. Most volunteers worked a maximum of 10 hours per day. For this reason, volunteers took shifts in some of the activities. All volunteers were dressed in the same uniform, marked with the logos of the competition.^[4]

Marketing

Logo

The logo was designed in the shape of a snowflake in the five Olympic colors. The main idea behind it was that each snowflake is different from another, and while they are so fragile independently, they become together, similarly to how each athlete has their own strengths and qualities, and how team spirit makes them even greater.^[5]

Medals

The medals were produced by a company in Bucharest that has an experience of over 20 years in the field. They were cast in gold, silver and bronze and attached to a multicolor cord having the colors of the Olympic circles.^[6]

Applications for IPhone and IPad

Free applications for IPhone, IPad, tablets and smartphones were launched on February 15, also available on iTunes and Google Play. The application contained the schedule of the competition, information about the organizers and sponsors. During the competition, the sport results were updated in 30 minutes after the end of the races.^[7]

Official stores

In each location where the festival competitions took place, there was a store with promotional items and souvenirs, such as miniature mascots, magnets, pins, inscriptioned mugs, etc.^[8]

Media coverage

The host broadcaster was the Romanian Television (TVR). It used its own cameras and crews.^[9][10]

Opening ceremony

The event was officially opened by Prime Minister Victor Ponta, who was accompanied by the Mayor of Braşov George Scripcaru and the International Olympic Committee President Jacques Rogge. Approximately 3,000 spectators attended the opening ceremony, which was held outdoors on the Ion Țiriac Arena of the Sports High School, at the foothill of the Tâmpa Mountain. The Olympic torch was carried into the arena by Rareș Dumitrescu and Mihai Covaliu. The latter had the mission to carry the Olympic flame in the last part of the route and to light the torch. The olympic oath followed, uttered by athletes, referees and trainers.^[2]

Sports

Participating nations