Accountancy_Age

<i>Accountancy Age</i>

Accountancy Age

Online trade publication

Accountancy Age is an online trade publication for accountants and financial staff in the United Kingdom. After running from 1969 to 2011 with a circulation of over 60,000 in print,[2] it changed with effect from May 2011 to an online-only publication.

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History

Accountancy Age was first published on 5 December 1969, by Michael Heseltine's company Haymarket Publishing.[3] Haymarket later sold Accountancy Age and Computing magazine to become the mainstay journals of VNU Business Publications Ltd, which formed in 1980.[4] The parent company, Dutch media group VNU, was acquired by a group of private equity firms in 2006, and renamed as The Nielsen Company. They then sold the business publications division to venture capital group 3i, which in February 2007 sold the UK company to Incisive Media.[5]

Incisive announced in April 2011 that the last print edition would be dated 21 April 2011.[6]

In 2015, Incisive sold Accountancy Age and Financial Director to Contentive.[7]

Awards

From 1995 to 2010 the magazine organised and hosted The Accountancy Age Awards for accountancy firms, individuals, teams, initiatives and software packages.[8][9] In 2011 these were succeeded by the British Accountancy Awards.[10]

The magazine has itself won various awards including a top 500 UK "Business Superbrand" in 2007[11] and the 2008 Award for "Editorial Team of the Year" from the Association of Online Publishers.[12] Liam Saunders' weekly cartoon "Colin"[13] won the Workworld Media Award for "Cartoonist of the Year" in 2003.[14]

Readership

The target audience is British qualified accountants. The AOP's editorial award case study refers to "senior figures at big four firms and in government swearing by the team’s newswires, live blogs, and multimedia industry coverage",[12] and the website claims that it is considered the "independent voice of the profession".[15]

References

  1. [1]
    Damian Wild at BusinessGreen.com
  2. [2]
    "ABC Profile Certificate of Circulation" (PDF). Audit Bureau of Circulations. 30 June 2004. Archived from the original (PDF) on 4 May 2005. Retrieved 13 January 2014.
  3. [3]
    First issue of Accountancy Age[permanent dead link], 5 Dec 1969
  4. [4]
    Acquisition of VNU Business Publications Ltd Archived April 30, 2009, at the Wayback Machine, Incisive Media press release, 8 Feb 2007
  5. [5]
    Incisive to buy VNU Business Publications, Daily Telegraph, February 6, 2007
  6. [6]
    Incisive Media discontinues the print edition of Accountancy Age, Accountancy Age, 15 Apr 2011
  7. [7]
    Incisive Media has sold the Accountancy Age and Financial Director brands to Blenheim Chalcot and its portfolio company Contentive.
  8. [8]
    Accountancy Age Awards.com: 2010 Awards
  9. [9]
    "Companies House wins Awards: Accountancy Age Awards 2006". Companies House. 2006. Archived from the original on 2011-11-26. Retrieved 18 November 2011. 12 year history of the awards
  10. [10]
    British Accountancy Awards
  11. [11]
    Business media 'Superbrands' recognised Archived 2016-03-03 at the Wayback Machine, PPA News, 13 March 2008
  12. [12]
    Accountancy Age - Winner of Editorial Team - Business 2008 Archived 2009-05-04 at the Wayback Machine, UK AOP case study, 28 October 2008
  13. [13]
    "Colin". 10 March 2011.
  14. [14]
    In other news Archived April 13, 2010, at the Wayback Machine, The Comics Journal, 17 November 2003
  15. [15]
    Accountancy Age Archived April 26, 2009, at the Wayback Machine at Incisive Media website
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