2005–2007: Breakthrough and Fabrika Zvyozd

After beginning her music career in 2005, Prikhodko first experienced mainstream success in 2007, after being cast in series seven of the Russian music competition Fabrika Zvyozd, an international version of the Spanish program Operación Triunfo. Prikhodko continued to advance through the competition until the finale, where she was declared the winner.^[11] Prikhodko garnered controversy during her participation in the show, after she was caught on film admitting to another contestant that she did not like Chinese people or black people, drawing accusations of racism. She immediately apologized for her comments.^[12]

Following her win in the competition, Prikhodko was signed to a contract by Ukrainian music producer Konstantin Meladze, who was a frequent guest on Fabrika Zvyozd. She has gone on to state that she did not enjoy being on reality television, and that her only friend during the experience was a member of the production crew.^[13] She released several singles in 2007, none of which managed to gain massive mainstream attention.

2008–2013: Eurovision and Zazhdalas

In 2008, Prikhodko released the single "Bezotvetno", a duet with Meladze's brother Valery Meladze. "Bezotvetno" went on to become Prikhodko's breakout hit, reaching the top forty in Russia. In January 2009, Prikhodko took part in the Ukrainian national final for the Eurovision Song Contest 2009. After frequent changes in plans, the Ukrainian competition was split into two rounds: a non-televised 30-song semi-final and a televised 15-song final. Prikhodko competed in the non-televised semi-final on 8 February 2009 with the song "Za tebe znov". After the semi-final ended, it was revealed that Prikhodko had not qualified to the final. Prikhodko responded to the results by stating that the Ukrainian broadcaster UA:PBC was not transparent in the selection of the finalists, calling their integrity into question. It later emerged that Prikhodko had not performed "Za tebe znov" in the semi-final, and was actually disqualified from the competition for performing the non-competing song "Vsyo dlya tebya". Prikhodko and her management stated that they were under the impression that the semi-final was simply a showcase of vocal capabilities, and that performing the potential Eurovision entry was not required.^[5][14] Prikhodko launched a formal complaint against the broadcaster for their handling of the event; their complaint was supported by Meladze in addition to the Ukrainian singers Sofia Rotaru, Mykola Mozhovyy, and Tina Karol.^[15] As a result of her complaint, the televised final was postponed by a Kyiv court. The court later ruled in Prikhodko's favor, but she allowed the televised final to go ahead.^[5][16][17]

"Mamo"

Sample from "Mamo".

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Following the controversy with the Ukrainian national selection, Prikhodko instead applied for the Russian national final. The final's 15 competitors had already been decided, and Prikhodko's addition as an extra 16th competitor was controversial. After performing the song "Mamo", a bilingual entry in both the Ukrainian and Russian languages, she won the competition on 7 March 2009, winning both the public vote and jury vote.^{[5][18][19][20]} Following her win, allegations of vote rigging amongst the jury members arose, in addition to others complaining about a song in the Ukrainian language representing Russia in an international competition.^[21] Nevertheless, she remained the Russian representative in the Eurovision Song Contest 2009 in Moscow. Prikhodko became the second ever non-Russian to represent Russia in the competition; the first was Natalia Podolskaya, a Belarusian who represented Russia in 2005.^[22] As Russia was the host nation, Prikhodko was not required to compete in the semi-finals, and advanced directly to the final held on 16 May 2009. Her performance featured Prikhodko performing the song with a video of herself singing in the background, as she digitally aged from 20 to 70 years old.^[23] She ultimately placed eleventh in the competition, receiving a total score of 91 points.^[24] "Mamo" has gone on to become Prikhodko's most successful single.^{[25][26][27][28][29]}

After Eurovision, Prikhodko ended her professional partnership with Meladze in 2010.^[30] She subsequently began working with producer Igor Goncharenko that May, and has also worked with her elder brother Nazar.^[31] Later that year, she entered the Ukrainian national final for the Eurovision Song Contest 2011. Her entry was "Action", a techno song sung in English, a large departure from the previous folk rock music she had become known for. Prikhodko advanced from the fourth heat on 14 November 2010 as one of the three jury qualifiers.^[32] After advancing from the second semi-final on 12 December 2010 as well, she placed eighth in the final on 26 February 2011.^[33][34][35] Prikhodko's debut studio album Zazhdalas was released the following year.

2014–2018: Pro-Ukrainian activity, Ya vilna, and retirement

Following the beginning of Euromaidan in 2014, and the subsequent pro-Russian unrest in Ukraine, Russian military intervention, and Russian annexation of Crimea, Prikhodko became an outspoken advocate of Ukrainian sovereignty and support towards Ukrainian liberation from Russian influence.^{[nb 1]} During Euromaidan, Prikhodko performed at Maidan Nezalezhnosti and spoke in favor of European integration of Ukraine.^[39][40][41] In July 2014, Prikhodko went on tour with other Ukrainian musicians to support the Ukrainian Ground Forces during the War in Donbass.^[42] While on tour, Prikhodko posted on her Twitter account that Russians were "puppets", "narrow-minded", and "deaf".^[43] The following month, Prikhodko accused Russia of illegally occupying Ukrainian territory, and vowed to never perform another concert in Russia.^[44] Later in August, Prikhodko was profiled in the program 17 Friends of the Junta on Russian television channel NTV, which targeted critics of Russia's actions in Ukraine; the program was seen as a smear campaign.^[45] It depicted Prikhodko as an anti-Russian rebel, and included an interview with her estranged paternal grandmother who described her as a shame to the family, and Russian singer Joseph Kobzon stating that her Eurovision performance was disgraceful and that Prikhodko was a "street girl who swears like a prostitute".^[46] Prikhodko denounced the program, referring to it as "laughable".^[45] In 2015, Prikhodko revealed that refusing to perform concerts in Russia had been a major financial burden on her, as that was where a majority of her live performances were taking place and a large source of her income.^[47]

In 2015, Prikhodko vowed to begin prioritizing the Ukrainian language in her music, and that she would no longer perform in Russian.^[48] She went on to claim that this decision had cost her popularity, as Russian is the dominant language of the music industry throughout most of the post-Soviet states.^[48] In 2016, Prikhodko was announced as a competitor in the Ukrainian national final for the Eurovision Song Contest 2016, the inaugural edition of the Vidbir competition. Prikhodko competed in the first semi-final on 6 February 2016 with the song "I Am Free Now". She placed seventh in the semi-final, and did not qualify to the final.^[49] Her second studio album Ya vilna was later released that year. On 16 October 2018, Prikhodko announced through her Facebook that she had decided to end her musical career in order to enter politics.^[50][51]

Artistry

Prikhodko has become known for her deep contralto vocal range. Due in part to her training as a folk vocalist, Prikhodko's repertoire consists of songs often in a minor key, inspired by genres such as folk rock and pop music. Initially, many of her songs were performed in the Russian language; she later began incorporating the Ukrainian language into her music, until swearing off performing in Russian completely in 2015. She has also performed in English.^[48] Prikhodko composes some of her music herself, but often collaborates with other songwriters and producers. She plays the flute, guitar, and piano; Prikhodko has described the latter of the three as her favorite instrument. She pays close attention to criticism of her work, often trying to incorporate critiques and improve herself based on others' criticism.^[52][53]

Albums

Singles