Animal Planet (stylized as animal planet) is an American multinational pay television channel owned by Discovery, Inc. First established on June 1, 1996, the network is primarily devoted to series and documentaries about wild animals and domestic pets.
|Headquarters||Silver Spring, Maryland, United States|
|Picture format||1080i HDTV|
(downscaled to 480i letterboxed for the SDTV feed)
|Owner||Discovery, Inc. (pending merge approval with WarnerMedia to form Warner Bros. Discovery)|
|Launched||June 1, 1996|
|Verizon Vision||Channel 141 (HD)|
|Available on most cable systems||Varies by cable provider|
|Dish Network||Channel 184 (HD/SD)|
|Astro Malaysia||Channel 556 (HD) Channel 576 (SD)|
|Tata Sky (India)||Channel 0716 (HD)|
Channel 0717 (SD)
|Asianet Digital (India)||Channel 819 (HD)|
Channel 407 (SD)
|Peo TV (Sri Lanka)|
|Philo||Internet Protocol television|
|YouTube TV||Internet Protocol television|
The channel was originally a joint venture with BBC Studios, and favored educational programming such as nature documentaries. Since its initial launch, the channel's target demographics animal lovers; which are children and family audiences during morning and daytime, and for mature audiences during primetime and late night. In 2008 Animal Planet adopted a more mature programming direction, with an emphasis on aggressive and predatory portrayals of animals, as well as an increase in reality programs following personalities involved in animal-related occupations and investigations. Animal Planet rebranded again in October 2018, shifting back towards a more family-oriented direction, despite still airing some mature programs.
As of January 2016[update], approximately 91,603,000 households receive Animal Planet. Discovery has also established or licensed international versions of the channel in various regions.