It has subsidiaries in France, Germany, and the United States, and also operates through a global network of distributors and licensees, with presence in over 100 countries around the world.[3]
In 1973 the brand launched its first swimwear line, the "Skinfit", made of an ultra-light fabric only weighed 18 grams. One year later, Arena signed its first sponsorship agreement with Australian swimmer Shane Gould, who had won 5 Olympic medals at Munich. Arena released a swimsuit collection with her name.[4]
During the 1980s, Arena introduced the "Flyback" suit, designed to thin straps to create larger shoulder openings. Other swimsuits launched were the "AquaRacer" (1990) and the "X-Flat" (1997), while the brand continued to recruit new talents to add to its list of sponsorships. Some of the athletes signed were Alexander Popov and Franziska van Almsick.[4]
In 2019, Arena bought the global brand rights to Italian swimswear brand, Diana.[5]
This article uses material from the Wikipedia article Arena_(swimwear), and is written by contributors.
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