Asics


Asics (アシックス, Ashikkusu)[lower-alpha 1][3] is a Japanese multinational corporation which produces sports equipment designed for a wide range of sports. The name is an acronym for the Latin phrase anima sana in corpore sano,[4] which translates as "Sound mind in a sound body". In recent years their running shoes have often been ranked among the top performance footwear in the market.[5][6]

ASICS Corporation
TypePublic (K.K)
TYO: 7936
IndustrySports equipment, textile
Founded1949; 72 years ago (1949) (as Onitsuka Tiger)
1977; 44 years ago (1977) (renamed to Asics)
FounderKihachiro Onitsuka
Headquarters,
Area served
Worldwide
Key people
Kiyomi Wada
(Chairman)
ProductsSneakers, clothing
Revenue ¥386.66 billion (2018)[1]
¥10.51 billion (2018)[1]
¥20.07 billion (2018)[1]
Number of employees
8,823 (2018)[2]
Subsidiaries
List
    • Haglöfs
    • Runkeeper
    • ASICS Europe B.V.
    • ASICS Sports Corporation
    • ASICS Tiger Corporation
    • ASICS Tiger do Brasil Ltda.
    • ASICS Tiger Oceana Pty.
Websiteasics.com
Novak Djokovic endorsed Asics footwear from the start of the 2018 season. Asics celebrated it with new tennis shoe Asics Gel-Resolution Novak

Products manufactured and marketed by Asics include footwear (sneakers, sandals), clothing (t-shirts, jackets, hoodies, compression garment, pants, shorts, socks), and accessories (bags, backpacks, caps).

History


ASICS in Vaughan Mills
Inside of the ASICS store on Newbury Street, in the Back Bay section of Boston

ASICS Ltd. began as Onitsuka Co., Ltd on September 1, 1949.[7] Founder Kihachiro Onitsuka began manufacturing basketball shoes in his home town of Kobe, Hyogo Prefecture, Japan. The range of sports activities serviced by the company expanded to a variety of Olympic styles used throughout the '50s, '60s and '70s by athletes worldwide.[8] Onitsuka became particularly renowned for the Mexico 66[9] design-- in which the distinctive crossed stripes (now synonymous with the company brand) were featured for the first time. Martial-arts star Bruce Lee was the first known celebrity to popularize this design. Onitsuka Tiger merged with GTO and JELENK to form ASICS Corporation in 1977. Despite the name change a vintage range of ASICS shoes are still produced and sold internationally under the Onitsuka Tiger label.

ASICS generated 171 billion yen in net sales and 13 billion yen in net income in fiscal year 2006. Sixty-six percent of the company's income came from the sale of sports shoes, 24% from sportswear, and 10% from sports equipment. Forty-nine percent of the company's sales were in Japan, 28% in North America, and 19% in Europe.[citation needed][10][11]

ASICS bought the Swedish outdoor brand Haglöfs, for SEK1,000,000,000 ($128.7million) on July 12, 2010.[12] The company announced on October 4, 2011 that it would be the new official kit manufacturer for the Australian Cricket Team--replacing German manufacturer Adidas.[13]

ASICS announced in March 2021 that it would continue to source cotton from Xinjiang despite public criticism that such cotton had been produced with forced Uyghur labor.[14]

Relationship with Nike


Nike, Inc. (originally known as Blue Ribbon Sports) was founded to sell Onitsuka Tiger shoes in the US. When Phil Knight visited Japan in 1963 shortly after he graduated from Stanford University he was impressed by Onitsuka Tiger shoes and immediately visited the Onitsuka Tiger office and asked to be their sales agent in the USA.[15] After a number of years the relationship crumbled and both companies sued each other-- with Nike retaining the naming rights to several shoes.[16]

Sponsorships


Gallery


See also


Notes


  1. Officially Asics Corporation

References


  1. "ASICS Annual Report 2018". ASICS. Archived from the original on August 5, 2020. Retrieved August 30, 2019.
  2. "ASICS Company Profile". Craft. Archived from the original on August 30, 2019. Retrieved August 30, 2019.
  3. "ASICS Corporate". corp.asics.com. Archived from the original on 2016-12-20. Retrieved 2017-01-10.
  4. "About ASICS". ASICS America. Archived from the original on 2015-09-05. Retrieved 2015-08-31.
  5. "Runner's World Crowns Asics Gel-Nimbus 9 "The World's Best Shoe!"". Runnersworld.com. 2007-11-02. Archived from the original on 2007-12-01. Retrieved 2015-08-31.
  6. Remy, Mark (2008-11-14). "The Prez-Elect Wears Asics". Dailyviews.runnersworld.com. Archived from the original on 2009-07-16. Retrieved 2015-08-31.
  7. "Asics History". Archived from the original on 2 March 2009. Retrieved 2009-03-24.
  8. "THE HISTORY OF ASICS". Master Shoe. Archived from the original on 2021-06-16. Retrieved 2020-05-13.
  9. Mexico 66, Onitsuka Tiger Mexico 66, Onitsuka Mexico 66 | Tiger Central Archived March 4, 2016, at the Wayback Machine
  10. "Asics". Petro Sports. Archived from the original on 2021-06-16. Retrieved 2020-05-13.
  11. "An Essay On Asics". Course Hero. Archived from the original on 2021-06-16. Retrieved 2020-05-13.
  12. Katsumura, Mariko (2010-07-12). "Japan's ASICS buys Sweden's Haglofs for $128.7 mln". Reuters. Archived from the original on 2021-06-16. Retrieved 2011-05-19.
  13. Emmett, James (2011-11-04). "ASICS partner with Cricket Australia – Sports Sponsorship news – Cricket Oceania". SportsPro Media. Archived from the original on 2011-10-05. Retrieved 2012-06-11.
  14. "Xinjiang cotton: Western clothes brands vanish as backlash grows". BBC News. 2021-03-26. Archived from the original on 2021-04-10. Retrieved 2021-04-08.
  15. Phil., Knight (2016). Shoe dog : a memoir by the creator of Nike. Scribner Book Company. ISBN 9781501135910. OCLC 967823709.
  16. Phil Knight (2016). Shoe Dog: a memoir by the creator of Nike. Scribner Book Company. ISBN 9781501135910. OCLC 967823709.