Awoulaba

Awoulaba

Awoulaba

Woman epitomising West African beauty standards

Awoulaba is a Baoulé-language term from Ivory Coast meaning "queen of beauty", which refers to women who have plump and curvaceous bodies featuring large buttocks and wide hips. An Awoulaba is characterized by having buttocks that are visibly fuller and plumper compared to the rest of her body, so that her body resembles a distinctive "guitar shape".[1][2] Ivorian photographer Joana Choumali describes Awoulaba as "beautiful women of impressive dimensions: a face with fine features, large breasts, a well-defined waist and, above all, big buttocks".[3][4][5]

Awoulaba figurines in Ivory Coast
Awoulaba statue in Ivory Coast

Since 2011, locally manufactured mannequins depicting the Awoulaba body shape have become a familiar sight throughout numerous clothing shops in Abidjan, Ivory Coast and they are distinguished from foreign imported mannequins that depict slim women (described as Taille Fine, meaning "thin waist").

Miss Awoulaba

Quick Facts Miss Awoulaba, Status ...

Miss Awoulaba is a beauty pageant that started in Abidjan, Ivory Coast during the early 1980s which was stated to reward "physical harmony and natural charm, with an inclination for women with prominent posteriors"[6] and to showcase "authentic African beauty".[7][8] Miss Awoulaba was organized as an alternative to Miss Cote d'Ivoire (Miss Ivory Coast), which was accused of favoring Western beauty features.[4] The women of Miss Awoulaba have curvier bodies compared to women of most Western beauty pageants and they are required to wear thick, black hair along with traditional hairstyles and clothing.[8]

Prizes

First Lady Dominique Folloroux-Ouattara of Ivory Coast offered a cash prize of 5.5 million CFA francs to be shared among the top three winners of the 2015 competition and 1.5 million to the top three winners of the 2017 competition. The top winner of the 2019 competition was promised a Citroën C4 vehicle from Al Moustapha Toure, president of the Collective of Economic Operators of Côte d'Ivoire (COECI).[9] Mayor Jean-Marc Yacé of Cocody offered 4 million CFA francs to be divided among the top three winners of the 2019 competition.[10]

Winners

  • 2001: Diaye Judith
  • 2002: Kouamé Adjoua Félicia
  • 2007: Dogo Gbaza Roselyne
  • 2013: Marie Flore Ozoua Ourigbalé
  • 2014: Doukouré Sagnon Millenne
  • 2015: Laeticia Ines Kouakou Oussou
  • 2016: Tatiana Ahoua Beugré
  • 2017: Lehi Marcelle Okobe
  • 2018: Stephanie Tapé Lou
  • 2019: Yomb Josée Carène
  • 2021: Tatiana Marie Alloua Yankey
  • 2022: Mafata Bérété
  • 2023: Aboya Koua Constance

Beauty industry

Market stand in Abidjan, Ivory Coast selling "Awoulaba" buttocks-enlargement products

The beauty industry of Ivory Coast provides "Awoulaba" products for women desiring to enlarge their buttocks.[11] Similar products such as creams and pills that are advertised as enhancing the buttocks exist in other West African countries.[12] Also popular are butt augmentation surgeries, as well as padding giving the appearance of larger buttocks.[13] This beauty ideal of a curvier body with larger buttocks has been cited as being a possible factor in the existence of some health risks in West African women such as overweight, obesity, diabetes, high blood pressure, metabolic syndrome, and the use of carcinogenic beauty products.[14][15]

See also

References

  1. [1]
    de Sairigné, Guillemette (5 May 2004). La beauté en plus. Fayard. ISBN 9782213656786.
  2. [2]
    "Feature: The 'Awoulaba/Taille Fine' Photo Project, by Photographer Joana Choumali". Afropunk. October 13, 2015. Retrieved August 17, 2021.
  3. [3]
    "Joana Choumali met les corps dans tous leurs états" [Joana Choumali shows the Body in all its Forms]. Hamaji (in French). 29 May 2018.
  4. [4]
    "Connoisseurs of the curve: Ivory Coast's mannequin makers - in pictures". The Guardian. June 6, 2016. Retrieved August 17, 2021.
  5. [5]
    "" Awoulaba/Taille fine " de l'Ivoirienne Juana CHOUMALI". Phenixwebtv.com (in French). 23 March 2018.
  6. [6]
    Nyamnjoh, FB (2005). "Fishing in Troubled Waters: Disquettes and Thiofs in Dakar". Africa. 75 (3): 295–324. CiteSeerX 10.1.1.461.7562. doi:10.3366/afr.2005.75.3.295. S2CID 6557519.
  7. [7]
    Akindes, Simon (2002). "Playing it 'Loud and Straight': Reggae, Zouglou, Mapouka and Youth Insubordination in Côte d'Ivoire". Playing with Identities in Contemporary Music in Africa. Nordic Africa Institute. pp. 99–100. ISBN 9789171064967.
  8. [8]
    Sherrow, Victoria (2006). Encyclopedia of Hair: A Cultural History. Greenwood Publishing Group. ISBN 9780313331459.
  9. [9]
    "Côte d'Ivoire: Pour le concours Awoulaba 2019, une voiture offerte à la lauréate" [Ivory Coast: Car offered to the Winner of the Awoulaba 2019 Competition]. KOACI (in French). 1 August 2019.
  10. [10]
    "Présélection Awoulaba Cocody 2019 : Le maire Jean-Marc Yacé offre 4 millions de francs Cfa" [2019 AWOULABA Awoulaba screening: Mayor Jean-Marc Yacé offers 4 million CFA francs]. Abidjan.net News (in French). 6 May 2019.
  11. [11]
    Diabate, Naminata (December 2022). "On Visuals and Selling the Promise of Sexual Plaisir and Pleasure in Abidjan". African Studies Review. 65 (4): 863–885. doi:10.1017/asr.2022.118. ISSN 0002-0206. S2CID 252958311.
  12. [12]
    "Ivory Coast's middle class is fueling a boom in the buttock enhancement business". Quartz. 13 May 2016.
  13. [13]
    Pisa, Katie (6 June 2016). "Bottoms up: Why butt lifts are big business in parts of Africa". CNN.
  14. [14]
    Lognon, Jean-Louis; Andoh, Armelle Tania (2019). "Transformation de la silhouette à travers le grossissement des fesses en Côte d'Ivoire : normes sociales, représentations et enjeux sociaux". Corps (1): 363–376. doi:10.3917/corp1.017.0363. S2CID 239414286.
  15. [15]
    Danho, J. (2019). "Syndrome métabolique et surcharge pondérale : étude de 255 cas au service de Nutrition de l'Institut National de Santé Publique (INSP) à Abidjan, Côte d'Ivoire". Médecine des Maladies Métaboliques. 13 (3): 300–305. doi:10.1016/S1957-2557(19)30084-7. S2CID 189621084.
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