Editor and Art Director of Baseline, Hans Dieter Reichert gives a talk in 2009 about the magazine's history
Since Baseline 19, which appeared in 1995, Baseline has been published by Bradbourne Publishing, co-edited by Mike Daines and Hans Dieter Reichert and art-directed by HDR Visual Communication.[citation needed] It is characterized by its large format, sumptuous art and double cover.[citation needed] It has won several major international design awards in the USA, Europe and Japan.[citation needed] The magazine is featured in several academic publications (i.e. Philip Megg's History of Graphic design and Idea magazine).[1]
Before issue 19, publishers, editors, magazine dimensions and quality varied as the magazine evolved from a small format booklet that first appeared in 1979.[citation needed] Early editors included Mike Daines (Baselines 1–3), Tony Bisley (Baseline 4), Geoffrey Lawrence (Baseline 5) and Erik Spiekermann (Baselines 6, 7). The first full-color Baseline appeared as issue 8.[citation needed]Baseline 10 expanded the dimensions of the magazine from 8¼ x 11¾ to 10½ x 14¼. Baseline assumed its current size of 9¾ x 13¾ with Baseline 14.[citation needed]
The first four issues of Baseline were published by TSI (Typographic Systems International Ltd.).[citation needed] Following TSI, issues 5–18 had been published by Letraset, a graphics product company, but as the magazine flourished Letraset faced difficult times.[citation needed] Mike Daines, Jenny Daines and Hans Dieter Reichert, Veronika Reichert formed Bradbourne Publishing Ltd. and bought the magazine from Letraset in 1994.[citation needed]
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