In Sanskrit religious literature

In the Rigveda Samhita, Bhaga is invoked and praised as the "sustainer of the world", "giver of wealth", "chief leader of rites", and "possessor of opulence". He is asked to bestow upon his adherents cattle and horses, male issue, felicity, and riches.^[5]

In the Sanskrit Rigveda, bhaga is an epithet of both mortals and gods (e.g. of Savitr, Indra and Agni) who bestow wealth and prosperity, as well as the personification of a particular god, the Bhaga, who bestows the same. In the Rigveda, the personification is attested primarily in RV 7.41, which is devoted to the praise of the Bhaga and of the deities closest to him, and in which the Bhaga is invoked about 60 times, together with Agni, Indra, the dual Mitra-Varuna, the two Ashvins, Pusan, Brahmanaspati, Soma and Rudra. Bhaga is also invoked elsewhere in the company of Indra, Varuna and Mitra (e.g. RV 10.35, 42.396). The personification is occasionally intentionally ambiguous, as in RV 5.46 where men are portrayed as requesting the Bhaga to share in bhaga. In the Rigveda, the Bhaga is occasionally associated with the sun: in RV 1.123, the Dawn (Ushas) is said to be the Bhaga's sister, and in RV 1.136, the Bhaga's eye is adorned with rays.

The 5th/6th-century BCE Nirukta (Nir. 12.13) describes Bhaga as the god of the morning. In the Rigveda, the Bhaga is named as one of the Adityas, the seven (or eight) celestial sons of Aditi, the Rigvedic mother of the gods. In the medieval Bhagavata Purana, the Bhaga reappears with the Puranic Adityas, which are by then twelve solar gods.