William R. Good Sr. (1918 - 1996) was a Canadian radio sports broadcaster, most noted as the winner of ACTRA's Foster Hewitt Award for excellence in sports broadcasting at the 4th ACTRA Awards in 1975.^[1]

A native of Wilkie, Saskatchewan,^[2] Good began his career as a newspaper sports reporter in Regina and Winnipeg in the late 1930s before moving to Vancouver in 1948.^[3] He first became nationally known as a curling commentator and announcer for CBC Radio.^[4] By the time of his retirement, he had covered The Brier 48 times.^[4]

He was also a football commentator for the BC Lions of the Canadian Football League, hosting the first-ever post-game show on CBC Vancouver in the 1950s and helping to create a football show for CKVU in the 1970s upon that station's launch in the 1970s.^[4] He was also a regular part of broadcast teams for the Canadian Open Golf Championship.^[2]

He was inducted into the Canadian Football Hall of Fame's media division in 1982,^[5] the Canadian Curling Hall of Fame as a builder in 1992,^[6] and the BC Sports Hall of Fame's media division in 2002.^[7]

His son Bill Good Jr. is also a retired Canadian television journalist, best known as a longtime radio and television news anchor on stations in the Vancouver market.^[8]