Bloody, as an adjective or adverb, is an expletive attributive commonly used in British English, Irish English, and Australian English; it is also present in Canadian English, Indian English, Malaysian/Singaporean English, South African English, and a number of other Commonwealth of nations. It has been used as an intensive since at least the 1670s.^[1] Considered respectable until about 1750, it was heavily tabooed during c. 1750–1920, considered equivalent to heavily obscene or profane speech.^{[citation needed]} Public use continued to be seen as controversial until the 1960s, but the word has since become a comparatively mild expletive or intensifier.^{[citation needed]}

This article needs additional citations for verification. (May 2022)

Look up bloody in Wiktionary, the free dictionary.

In American English, the word is used almost exclusively in its literal sense to describe something that is covered in blood; when used as an intensifier, it is seen by American audiences as a stereotypical marker of a British- or Irish-English speaker, without any significant obscene or profane connotations. Canadian English usage is similar to American English, but use as an expletive adverb may be considered slightly vulgar depending on the circumstances.

Use of the adjective bloody as a profane intensifier predates the 18th century. Its ultimate origin is unclear, and several hypotheses have been suggested. It may be a direct loan of Dutch bloote, (modern spelling blote) meaning entire, complete or pure, which was suggested by Ker (1837) to have been "transformed into bloody, in the consequently absurd phrases of bloody good, bloody bad, bloody thief, bloody angry, etc., where it simply implies completely, entirely, purely, very, truly, and has no relation to either blood or murder, except by corruption of the word."^[2]

The word "blood" in Dutch and German is used as part of minced oaths, in abbreviation of expressions referring to "God's blood", i.e. the Passion or the Eucharist. Ernest Weekley (1921) relates English usage to imitation of purely intensive use of Dutch bloed and German Blut in the early modern period.

A popularly reported theory suggested euphemistic derivation from the phrase by Our Lady. The contracted form by'r Lady is common in Shakespeare's plays around the turn of the 17th century, and Jonathan Swift about 100 years later writes both "it grows by'r Lady cold" and "it was bloody hot walking to-day"^[3] suggesting that bloody and by'r Lady had become exchangeable generic intensifiers. However, Eric Partridge (1933) describes the supposed derivation of bloody as a further contraction of by'r lady as "phonetically implausible". According to Rawson's dictionary of Euphemisms (1995), attempts to derive bloody from minced oaths for "by our lady" or "God's blood" are based on the attempt to explain the word's extraordinary shock power in the 18th to 19th centuries, but they disregard that the earliest records of the word as an intensifier in the 17th to early 18th century do not reflect any taboo or profanity. It seems more likely, according to Rawson, that the taboo against the word arose secondarily, perhaps because of an association with menstruation.^[4]

The Oxford English Dictionary prefers the theory that it arose from aristocratic rowdies known as "bloods", hence "bloody drunk" means "drunk as a blood".^[5]

Until at least the early 18th century, the word was used innocuously. It was used as an intensifier without apparent implication of profanity by 18th-century authors such as Henry Fielding and Jonathan Swift ("It was bloody hot walking today" in 1713) and Samuel Richardson ("He is bloody passionate" in 1742).

After about 1750 the word assumed more profane connotations. Johnson (1755) already calls it "very vulgar", and the original Oxford English Dictionary article of 1888 comments the word is "now constantly in the mouths of the lowest classes, but by respectable people considered 'a horrid word', on a par with obscene or profane language".^[6]

On the opening night of George Bernard Shaw's comedy Pygmalion in 1914, Mrs Patrick Campbell, in the role of Eliza Doolittle, created a sensation with the line "Walk! Not bloody likely!" and this led to a fad for using "Pygmalion" itself as a pseudo-oath, as in "Not Pygmalion likely".^[7][8]

Many substitutions were devised^{[year needed]} to convey the essence of the oath, but with less offence; these included bleeding, bleaking, cruddy, smuddy, blinking, blooming, bally, woundy, flaming and ruddy.

Publications such as newspapers, police reports, and so on may print b⸺y instead of the full profanity.^[10] A spoken language equivalent is blankety or, less frequently, blanked or blanky; the spoken words are all variations of blank, which, as a verbal representation of a dash, is used as a euphemism for a variety of "bad" words.^[10]

Use of bloody as an adverbial or generic intensifier is to be distinguished from its fixed use in the expressions "bloody murder" and "bloody hell". In "bloody murder", it has the original sense of an adjective used literally. The King James Version of the Bible frequently uses bloody as an adjective in reference to bloodshed or violent crime, as in "bloody crimes" (Ezekiel 22:2), "Woe to the bloody city" (Ezekiel 24:6, Nahum 3:1). "bloody men" (26:9, Psalms 59:2, 139:19), etc. The expression of "bloody murder" goes back to at least Elizabethan English, as in Shakespeare's Titus Andronicus (c. 1591), "bloody murder or detested rape". The expression "scream bloody murder" (in the figurative or desemanticised sense of "to loudly object to something" attested since c. 1860)^[11] is now considered American English, while in British English, the euphemistic "blue murder" had replaced "bloody murder" during the period of "bloody" being considered taboo.^[12]

The expression "bloody hell" is now used as a general expression of surprise or as a general intensifier; e.g. "bloody hell" being used repeatedly in Harry Potter and the Philosopher's Stone (2001, PG Rating). In March 2006 Australia's national tourism commission, Tourism Australia, launched an advertising campaign targeted at potential visitors in several English-speaking countries. The ad sparked controversy because of its ending (in which a cheerful, bikini-clad spokeswoman delivers the ad's call-to-action by saying "...so where the bloody hell are you?"). In the UK the BACC required that a modified version of the ad be shown in the United Kingdom, without the word "bloody".^[13] In May 2006 the UK's Advertising Standards Authority ruled that the word bloody was not an inappropriate marketing tool and the original version of the ad was permitted to air. In Canada, the ad's use of "bloody hell" also created controversy.^[14][15]

The longer "bloody hell-hounds" appears to have been at least printable in early 19th century Britain.^[16] "Bloody hell's flames" as well as "bloody hell" is reported as a profanity supposedly used by Catholics against Protestants in 1845.^[17]