Bradford

After 6 years serving in the backroom staff at the club following his retirement, he was appointed Bradford head coach in November 2000.^[8] After initial confusion regarding chairman Chris Caisley's appointment - the tabloids reported that the new coach was Radio 4 comedian Ross Noble! - he was a hugely popular choice to succeed departing coach Matthew Elliott. Noble took Bradford Bulls to the 2001 Super League Grand Final in which they defeated Wigan. As Super League VI champions, Bradford played against 2001 NRL Premiers, the Newcastle Knights in the 2002 World Club Challenge. Noble oversaw Bradford's victory. In July 2002, Noble received an honorary doctorate from the University of Bradford for his achievements as a rugby league footballer, and coach. He took Bradford to the 2002 Super League Grand Final which was lost to St. Helens. He was named Super League coach of the year in 2003 and succeeded David Waite as Great Britain coach following the 2003 Ashes series. Noble took Bradford to the Grand Final again in 2004 but lost out to local rivals Leeds Rhinos 16–8 at Old Trafford. Noble led Bradford to victory in the 2005 Super League Grand Final his third Championship in five years with the club. Noble left Bradford midway through the 2006 season to join Wigan, handing control to his assistant Steve McNamara.

While head coach of the Bradford Bulls, Noble guided them to two Minor Premiership titles, victory in three Grand Finals in 2001, 2003 and 2005, victory in the Challenge Cup in 2003 and to three World Club Championships in 2002, 2004 and 2006. In 2004 he received the Rugby League International Federation's coach of the year award.^[9]

Wigan

On 20 April 2006 Noble took up the position of head coach at Wigan, nine days after the sacking of Ian Millward. Brian took over at the club during a relegation battle which at one point looked as though Wigan would lose, however he has been credited for keeping Wigan in Super League following a number of impressive performance. However, despite having just £60,000 available to spend under the salary cap, Noble bought Stuart Fielden and Michael Dobson from the Bradford Bulls for a world record £450,000. At the end of the season when the club's books were audited by the league's accountants, it was found there was an unauthorised overspend of £222,314, which led to allegations that the club cheated their way out of relegation by deliberately spending money they didn't have due to salary cap restrictions. However the club was eventually only found guilty of "breaching the spirit of the cap", by trying to restructure existing contracts.

On 17 January 2007 it was announced that his contract as head coach of the British national team would not be renewed.

In October 2009, after the defeat by St Helens in the semifinal play-off game, Noble announced he would be leaving to club.^{[10] [11]}

Crusaders RL

On 14 October 2009 Noble was confirmed as the new head coach of the Welsh side Crusaders.^[12] Jon Sharp was first-team coach, and Iestyn Harris was an assistant. In the 2010 season Noble managed to gain 13 wins, which was a vast improvement on the season before, and took them into the playoffs for the first time.

In November 2010, Noble confirmed his departure from Crusaders Rugby League after only one season in charge. His last match as Head Coach was an 18–12 loss away to Huddersfield in an Elimination Play-off tie.

Salford

On 13 April 2013 Noble was appointed head coach of Salford on an 18-month contract, but on 4 April 2014, Marwan Koukash announced that Noble would become the director of football at Salford, while Noble's former assistant Iestyn Harris would become the new head coach.^[13] He departed the club soon after.

Other positions

Following his departure from Salford, Noble worked in a part-time consultancy basis with London Broncos and Gloucestershire All Golds, while regularly appearing as a pundit and occasionally as a co-commentator on BBC Sport's rugby league coverage.

As a player

• Yorkshire County Cup: 1987

As a coach