British Polling Council

The British Polling Council (BPC) is an association of market research companies whose opinion polls are regularly published or broadcast in media in the United Kingdom.

British Polling Council
John Curtice

The BPC was established in 2004, twelve years after the perceived failure of opinion polls to come close to predicting the actual result of the 1992 United Kingdom general election. BPC members use a range of fieldwork methods (telephone, door-to-door, and internet) and statistical tools.


The following organisations are members of the BPC (founding members in bold):[1][2]

NOP (now known as GfK) was a founding member, but is no longer a member as of 2018.

See also


  1. "Officers / Members". British Polling Council. Retrieved 30 August 2018.
  2. "British Polling Council Launched | British Polling Council". Retrieved 7 February 2020.