CBS_Dream_Team

CBS Weekend

CBS Weekend

Educational programming block on CBS


CBS Weekend (stylized as CBS WKND and previously known as CBS Dream Team)[2] is an American children's programming block programmed by Hearst Media Production Group (formerly Litton Entertainment) which airs Saturday mornings on CBS under a time-lease agreement.

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The block features six half-hours of live-action documentary and lifestyle series aimed at teenagers aged 10–18, all of which are designed to comply with educational programming requirements defined by the Federal Communications Commission (FCC) under the Children's Television Act.[3]

History

Original logo, used from 2013 to 2016.

On July 24, 2013, CBS announced that it had entered into a programming agreement with Litton Entertainment to launch a new weekend morning block featuring live-action lifestyle, wildlife, and documentary series aimed tweens/teens aged 10–18.[3] It was the second block programming agreement Litton had made after launching Weekend Adventure for ABC stations in fall two years later. Unlike the ABC deal which in technicality gave the time back to the affiliates to syndicate Litton's programming, the CBS deal for Litton was a traditional time brokerage agreement where CBS retained control over the time given to Litton.

CBS' decision to restructure the block away from the traditional fare of animated and live-action scripted series – which it had been airing at the time of the deal as part of Cookie Jar TV (which had aired on the network in various forms since 2006), a block produced by the Canada-based Cookie Jar Group (now WildBrain), was done in part to comply to secure educational content and advertising regulations in the Children's Television Act.

The CBS Dream Team launched on September 28, 2013. Its initial lineup consisted mainly of newer series, though Recipe Rehab switched from Weekend Adventure to Dream Team for its third season.[4] The American Forces Network carries programming from the block for military children overseas.[1] All of the block's programming features Descriptive Video Service for the visually impaired on the second audio program channel. The block was originally subtitled with the additional wording of "...It's Epic" until the tagline was quietly removed at the start of its 2020-21 season.

On October 7, 2023, the block was rebranded as CBS Weekend, stylized as "CBS WKND" ("WKND" being a disemvoweled abbreviation of "weekend"), bringing the block in line with the current CBS corporate identity.[2]

Programming

Although programs featured on CBS WKND are designed to meet federally mandated educational programming guidelines,[5] some CBS stations may carry syndicated educational programs to provide supplementary E/I content. Some programs aired within the block may be deferred to Sunday morning slots, or (in the case of affiliates in the western United States), Saturday afternoons due to breaking news, severe weather coverage, or regional and CBS Sports commitments for coverage of both college football and college basketball, alongside select PGA golf events. Some stations may air the entirety of the block on tape delay to accommodate local weekend morning newscasts, CBS Saturday Morning or other local programming.

Current

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Former

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References

  1. Marc Berman (September 27, 2013). "New CBS Saturday Morning Line-Up Available Via American Forces Network". TV Media Insights. Archived from the original on September 5, 2014. Retrieved June 10, 2014.
  2. "NEW SEASON OF "CBS DREAM TEAM," THE NETWORK'S AWARD-WINNING SATURDAY MORNING LINEUP, PREMIERES OCT. 2" (Press release). Paramount Press Express. 20 September 2023. Retrieved 9 October 2023.
  3. Smith, Vicki (September 7, 2013). "Former Greenbrier chef now stars in 'Recipe Rehab'". Associated Press. Archived from the original on July 14, 2014. Retrieved March 29, 2015.
  4. Matt Webb Mitovich (July 24, 2013). "CBS Unveils New Saturday Morning Programming Block Targeting Young Teens". TVline. Penske Media Corporation. Retrieved June 9, 2014.
  5. Logan, Michael (July 30, 2015). "CBS Adds New Crime Drama and Some Chicken Soup to Saturday Mornings". TV Insider. Retrieved August 13, 2015.
  6. Sherri Welch (September 27, 2014). "The Henry Ford to get national exposure with new weekly show on CBS". Crain Detroit Business. Crain Communications Inc. Retrieved October 6, 2014.
  7. "The Seventh Season of "CBS Dream Team… It's Epic!" Premieres Sept. 28" (Press release). CBS Press Express. September 4, 2019. Retrieved 2019-09-04.
  8. writer, JUDY BERGERON | Staff. "Making a splash: Look for Baton Rouge wetlands ecologist on 'Mission Unstoppable' Saturday". The Advocate. Retrieved 2023-01-08.
  9. "The CBS Dream Team, It's Epic!" Adds New Series to Its Saturday Morning Lineup, When the Fourth Season Premieres Oct. 1" (Press release). July 29, 2016. Archived from the original on September 4, 2016. Retrieved September 13, 2016.
  10. Logan, Michael (July 30, 2015). "CBS Adds New Crime Drama and Some Chicken Soup to Saturday Mornings". TV Insider. Retrieved August 13, 2015.

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