COTY_Award

Coty Award

Coty Award

Defunct American fashion award

The Coty American Fashion Critics' Awards (awarded 1943–1984) were created in 1942 by the cosmetics and perfume company Coty to promote and celebrate American fashion, and encourage design during the Second World War.[1][2] In 1985, the Coty Awards were discontinued with the last presentation of the awards in September 1984;[3][4] the CFDA Awards fulfill a similar role. It was casually referred to as "fashion's Oscars" because it once held great importance within the fashion industry and the award ceremonies were glitzy galas.[5]

History

The Coty (Avery Nabavian Award) Awards were conceived and created by Coty, Inc. Executive Vice President, Jean Despres, founder of The Fragrance Foundation and FiFi Awards, and Grover Whalen (a member of the New York City Mayor's Committee, and president of the 1939 New York World's Fair). The fashion publicist Eleanor Lambert was employed to promote and produce the awards.[1][6]

The awards were given solely to designers based in America, unlike the Neiman Marcus Fashion Awards.[7] Until its discontinuation in 1985, the Coty Award was considered one of the most prestigious awards in the field of fashion. The awards were designed by Malvina Hoffman.[8] The womenswear awards are popularly known as Winnies; the menswear award which began in 1968 has no name.[2] Repeat awards were the Return Award and the Hall of Fame award. Special Awards were also awarded to designers in specialist fields.

The popularity of this award began to decline in the late 1970s due to perceived commercial interests by the parent company.[3] In 1979, designers Calvin Klein and Halston announced they would no longer accept the Winnie award.[3][5] The same year, in 1979, Coty released the Coty Awards make up kit in order to profit off of the awards ceremony, which was perceived by the fashion designers to have cheapened the event.[3][5] The newly founded Council of Fashion Designers of America (CFDA) appeared more democratic in ideology and began to compete with the Coty Award by 1980 with the CFDA Awards.[3][5]

In June 1985, Donald Flannery, the senior vice-president of Pfizer, Inc., Coty's parent company, announced that since the awards had successfully brought America into the worldwide fashion scene, it was decided to discontinue them.[9][4]

Recipients of the award

1943–1949

More information Year, Winnie ...

1950–1959

More information Year, Winnie ...

1960–1969

More information Year, Winnie ...

1970–1979

More information Year, Winnie ...

1980–1984

More information Year, Winnie ...

See also

References

  1. [1]
    Welters, Linda (2005). Twentieth-century American Fashion. Berg Publishers. p. 116. ISBN 978-1-84520-073-2.
  2. [2]
    McDowell, Colin (1984). McDowell's Directory of Twentieth Century Fashion. Frederick Muller. pp. 299–301. ISBN 0-584-11070-7.
  3. [3]
    Blanco F, José; Doering, Mary D.; Hunt-Hurst, Patricia; Vaughan Lee, Heather (2015). Clothing and Fashion: American Fashion from Head to Toe (4 volumes): American Fashion from Head to Toe. ABC-CLIO. p. 96. ISBN 9781610693103.
  4. [4]
    "Coty Fashion Awards Discontinued". The New York Times. 1985-06-14. ISSN 0362-4331. Retrieved 2020-03-28.
  5. [5]
    Stangenes, Sharon (1985). "Requiem For Coty Awards: An Era Ends". ChicagoTribune.com. Retrieved 2020-03-28.
  6. [6]
    Mulvagh, Jane, Obituary of Eleanor Lambert[dead link], published in The Independent, October 9, 2003
  7. [7]
    McDowell, Colin (1984). McDowell's Directory of Twentieth Century Fashion. Frederick Muller. p. 302. ISBN 0-584-11070-7.
  8. [8]
    Roe, Dorothy (11 Sep 1952). "Fashion Critics Pick New Way to Serve Breakfast Oatmeal". The Progress (Clearfield, Pennsylvania). Associated Press. Retrieved 24 March 2015 – via Newspapers.com.
  9. [9]
    Coty Awards discontinued after 4 decades, Daily News Record, June 1985
  10. [10]
    Mara, Margaret (19 July 1946). "Omar Kiam, Former MGM Designer, gets Fashion Award". The Brooklyn Daily Eagle. p. 9. Retrieved 27 March 2020 – via Newspapers.com.
  11. [11]
    Fegan, Lois (2 October 1947). "Dress Parade". The Harrisburg Telegraph. Retrieved 5 July 2015 – via Newspapers.com.
  12. [12]
    Staff writer (12 Oct 1965). "Coty Awards Presented". Tucson Daily Citizen (Tucson, Arizona). Retrieved 4 November 2015 – via Newspapers.com.
  13. [13]
    Morris, Bernadine (1970-06-19). "Coty Awards—the Winners". The New York Times. ISSN 0362-4331. Retrieved 2020-03-28.
  14. [14]
    "Winners of Coty Awards". The New York Times. 1971-06-23. ISSN 0362-4331. Retrieved 2020-03-28.
  15. [15]
    Morris, Bernadine (1975-06-26). "Calvin Klein Wins His 3d Coty Prize". The New York Times. ISSN 0362-4331. Retrieved 2020-03-28.
  16. [16]
    Hyde, Nina S. (1979-05-19). "Coty Designer Awards". Washington Post. ISSN 0190-8286. Retrieved 2020-03-28.
  17. [17]
    Hyde, Nina (1981-09-26). "Beene Gets 7th Coty Award". Washington Post. Retrieved 2020-03-27.
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