CR_Snow

CR Snow

CR Snow

Largest brewing company in China

CR Snow (officially China Resources Snow Breweries Ltd.) is a brewing company with its headquarters in Beijing, China. Originally known as Shenyang Snow Beer Company before acquired by China Resources Enterprise, it was a joint venture between China Resources Enterprise and the UK based multinational SABMiller, but is now fully owned by the former.[3] It is the biggest brewing company in China, with a market share of around 21 per cent and sold a total of 9.28 billion litres of beer in China in 2010.[4]

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History

In July 2011 CR Snow acquired a 49 percent stake in Jiangsu Dafuhao Breweries and 100 percent of Shanghai Asia Pacific Brewery from Heineken International for 870 million yuan (US$134.42 million).[4]

Brands

Snow beer in a bottle and a can

CR Snow's principal brand is Snow, which is currently the biggest-selling beer in the world measured by volume, with sales of around 16.5 billion pints in 2010.[5][6] Its other brands include Blue Sword, Green Leaves, Huadan, Huadan Yate, Largo, Löwen, New Three Star, Shengquan, Shenyang, Singo, Sip, Tianjin, Yatai, Yingshi and Zero Clock.[1]

See also

References

  1. [1]
    "About us - China". SABMiller plc. Retrieved 20 September 2011.
  2. [2]
    "SABMiller forms new China JV". Independent Online. 18 August 2011. Retrieved 30 September 2011.
  3. [3]
    "SABMiller invests further into Chinese beer market". Reuters. 18 August 2011. Archived from the original on 13 July 2015. Retrieved 30 September 2011.
  4. [4]
    "China Resources/SABMiller JV buys breweries from Heineken". Reuters. 13 July 2011. Archived from the original on 26 March 2013. Retrieved 30 September 2011.
  5. [5]
    "China's Snow jumps Bud Light to be world No 1". Reuters. 31 March 2009. Archived from the original on 27 October 2012. Retrieved 30 September 2011.
  6. [6]
    "SABMiller's Asia chief Ari Mervis raises a glass to Snow Beer". The Telegraph. UK. 22 August 2011. Retrieved 30 September 2011.
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