Castorama

Castorama

Castorama

French multinational hardware store chain owned by British Kingfisher plc

Castorama (French pronunciation: [kastoʁama]) is a French retailer of DIY and home improvement tools and supplies, headquartered in Templemars, France, and is part of the British group Kingfisher plc, which has 101 stores in France and 90 in Poland.[1] The company became a subsidiary of Kingfisher plc in May 2002, along with Castorama's own subsidiary Brico Dépôt.[2]

Quick Facts Company type, Industry ...

Some outlets have been converted or relocated under the Brico Dépôt format "DIY warehouse", based on the B&Q Warehouse fascia in the United Kingdom. In February 2009, Kingfisher sold 31 stores of Castorama in Italy to French retailer Leroy Merlin.

In 1969, Christian Dubois founded in Englos, near Lille, France's first large-scale (5000 m2) DIY store. The rapid expansion of the chain meant that 20 years later Castorama had 80 stores in France.[3]

A second store opened in 1972, followed by a third in 1973. In 1975, Castorama set up shop in Plaisir (Yvelines), outside its home region.[4] In 1977, Castorama launched its famous slogan "Chez Casto, y a tout ce qu'il faut!", a phrase coined by Lucky Blondo and taken up two years later by Pierre Perret.[5]

References

  1. [1]
    "Castorama France". Archived 2011-06-11 at the Wayback Machine. Kingfisher plc. Retrieved on 2 February 2011. "Head office Parc d'Activités BP 101 59175 Templemars France."
  2. [2]
    "Kingfisher in $4.6bn French deal". edition.cnn.com. 8 July 2002. Retrieved 16 September 2018.
  3. [3]
    "Castorama, la réussite du castor bricoleur". deco.fr (in French). 2008-11-01. Retrieved 2016-10-26.
  4. [4]
    "Castorama, le pionnier de la grande surface de bricolage". lsa-conso.fr. 22 March 2012. Retrieved 3 October 2016.
  5. [5]
    "Lucky Blondo: «J'étais terrorisé sur scène»". Le Telegramme. 2012-11-11. Retrieved 2016-10-26.
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