Century_21_(real_estate)

Century 21 Real Estate

Century 21 Real Estate

American real estate agent franchise company


Century 21 Real Estate LLC is an American real estate agent franchise company founded in 1971. The system consists of approximately 14,000 independently owned and operated franchised broker offices in 86 countries and territories worldwide with over 147,000 sales professionals.[2] Century 21 Real Estate is headquartered in Madison, New Jersey.[3]

Quick Facts Company type, Industry ...

History

Century 21 Real Estate (Century 21) was founded in 1971 by two real estate agents, Art Bartlett and Marsh Fisher, in Orange County, California.[4]

Here Bartlett reveals how they decided on the name:

We were brainstorming at lunch one day - my former VP and I - and I said the name had to sound like it had been around for a long time. [...] My former VP suggested 20th Century Realty. I thought it would be impossible to get the name registered. He said 21st Realty, but I didn't like that. He then said, "How about Century 21?" I liked it, though it sounded futuristic. [...] I called Marsh and told him, but he thought it was too futuristic. He wanted Green Valley. Well, we finally agreed on Century 21, and we incorporated the company.

Art Bartlett[5]
Logo from 1991 to 2018
A Century 21 Real Estate office in Gillette, Wyoming

Century 21 was acquired by Trans World Corporation in 1979, when Trans World Corporation decided to focus on hospitality and housing. In 1985, MetLife acquired Century 21 from Trans World Corporation.[6][7] When MetLife decided to leave the housing business, Century 21 was sold to Hospitality Franchise Systems (later Cendant) in 1995.[8] When Cendant split in 2006, Century 21 became part of Realogy, now Anywhere Real Estate.

See also


References

  1. Bloomberg (3 February 2019). "Company Overview of Century 21 Real Estate LLC". Bloomberg. Retrieved 3 February 2019.
  2. "Company Profile". Retrieved 30 June 2015.
  3. "Company Profile". Retrieved 30 June 2015.
  4. Alejandro Lazo (6 January 2010). "Co-founder of real estate giant Century 21". Los Angeles Times. Retrieved 30 September 2012.
  5. Hayes, John P. (1990) Art Bartlett: The Man Who Redefined Franchising
  6. BERKMAN, LESLIE (1985-08-21). "Metropolitan Life Will Purchase Century 21". Los Angeles Times. ISSN 0458-3035. Retrieved 2015-01-04.

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