Che_Guevara_clothing_and_fashion_accessories
The Che Guevara trend, or "Che chic",[1] is a fashion trend featuring the Argentine-born revolutionary Ernesto "Che" Guevara. The phenomenon has attracted attention from the media, political commentators, songwriters,[2] and Cuban American activists due to the popularity of the T-shirt design, Che's political beliefs, and the "irony" of buying a T-shirt depicting a Marxist icon. As op-ed commentator Chris Berg noted in The Age, "Ironically, Che Guevara's longevity as a cultural symbol has been thanks to the very economic system he sought to destroy".[1]