Chief brand officer


A chief brand officer (CBO) is a relatively new executive-level position at a corporation, company, organization, or agency, which typically reports to the CEO or board of directors and is responsible for a brand's image, experience, and promise. The brand officer oversees marketing, advertising, design, public relations, and customer service.[1][2][3]

See also


References


  1. Neumeier, Marty (2006). The Brand Gap: How to Bridge the Distance Between Business Strategy and Design, Berkeley, CA : New Riders Publishing.
  2. Scott Bedbury, Stephen Fenichell. (2003), A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century. Penguin.
  3. Andrew Welch (March 2008). "Who is the brand daddy?" (PDF). Brand Strategy. Landor Associates. Archived from the original (PDF) on 7 October 2013. Retrieved 15 October 2012.