China's_Super_Consumers:_What_1_Billion_Customers_Want_and_How_to_Sell_it_to_Them

<i>China's Super Consumers</i>

China's Super Consumers

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China's Super Consumers: What 1 Billion Customers Want and How to Sell It to Them is a 2014 nonfiction book by Savio S. Chan (陳少宏, Pinyin: Chén Shàohóng[1]) and Michael A. Zakkour, published by John Wiley and Sons. The book discusses how U.S. businesses may market products to customers in mainland China.[2]

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Authors

Chan is the president and CEO of the consulting company US China Partners Inc.,[3] and Zakkour is a principal at Tompkins International,[4] serving in its China/APAC sector.[3]

Critical reception

Jack Maher, a Princeton in Asia fellow, wrote in the Asian Review of Books that China's Super Consumers did not factor into account the anti-corruption drives of Xi Jinping and the increase of Chinese domestic brands, and both aspects would require Western companies to take additional cautions.[2]

References

  1. [1]
    "陳少宏 18日談中國超級消費者 Archived 2015-05-26 at the Wayback Machine" (Archive). World Journal. February 15, 2015. Retrieved on May 26, 2015.
  2. [2]
    Maher, Jack. "The Bling Dynasty by Erwan Rambourg and China’s Super Consumers by Savio Chan and Michael Zakkour." Asian Review of Books. December 2, 2014. Retrieved on May 26, 2015.
  3. [3]
    Pofeldt, Elaine. "How China's Super Consumers Can Help Your Business GrowHow China's Super Consumers Can Help Your Business Grow" (Archive). Forbes. February 28, 2015. Retrieved on May 26, 2015.
  4. [4]
    Leung, Lily. "Q&A: How U.S. businesses are capitalizing on China's 'super consumer'" (Archive). Orange County Register. October 24, 2014. Retrieved on May 26, 2015.

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