Cliche_Magazine

<i>Cliché Magazine</i>

Cliché Magazine

American fashion magazine

Cliché Magazine is a digital fashion magazine that focuses on fashion, music, lifestyle, entertainment, and culture.[1] Based in Los Angeles and Las Vegas, the magazine releases issues monthly, exclusively on digital platforms.

Quick Facts editor-in-chief, Categories ...

Basic information

The magazine was founded by former[2] editor-in-chief Jeremy Fall and premiered on June 1, 2009. Fall founded Cliché at the age of 18, initially as a side project while he was working as an event producer.[3] According to Fall, the magazine reached one million unique views in December 2009. On June 1, 2011, after a year-long hiatus, the magazine was relaunched in a new format that allowed for audio and video embedding.[3][4] Head photographer Dirk Mai produces cover editorials as well as other exclusive content for the magazine.[5][6]

Richard Corbett became the new proprietor of Cliché[7] in December 2011, and Megan Portorreal took the reins as editor-in-chief of the magazine[7] In October 2012, Wilson Greene joined the Cliché team [7] as a managing partner and COO. In May 2012, Cliché assigned Quavondo Nguyen to their team as creative director and head photographer. With a design and photography background, Quavondo was able to provide creative insights to help the company rebrand its product. In the summer of 2013, Cliché relaunched with a new visual identity, including logo, website and magazine redesign. Quavondo left Cliché in 2018 but returned in 2020 as the editor-in-chief.[citation needed]

In December 2009, the magazine released its "Print is Dead, Get Over It" campaign.[8] In line with its eco-friendly mission and in light of the online publication boom, Cliché's print issues were in high demand.[6][9] In addition to its website, Cliché is also available as an iPhone and iPod touch application.[10]

Furthermore, its August 2009 issue, titled "The Green Issue", focused on providing environmental conservation tips as well as highlighting eco-friendly brands such as Tom's Shoes.[11]

Other brands

In addition to the magazine, Cliché used to run the blog Hello Kitsch, which was presented in a daily format and included additional, more personal content between issues.[12][13] Now all blog posts can be found directly on the site.

Cliché TV was created as a way to promote independent artists and showcase webisodes, models, and other video-related projects.[14]

Cover models

Cliché's covers have featured a wide range of appearances, including Brittany Flickinger,[15] Mandy Jiroux,[16] Tiësto,[17] actress Torrey DeVitto, and the band The Maine.[8]

References

  1. [1]
    "About Cliche Magazine". ClicheMag.com. Retrieved December 1, 2021.
  2. [2]
    "Caught: Technology's Next Revolution". ClicheMag.com. January 2, 2012. Archived from the original on April 26, 2012.
  3. [3]
    "WeTheUrban Interview: Cliché Magazine's Jeremy Fall". WeTheUrban.com. March 29, 2011. Archived from the original on October 6, 2011.
  4. [4]
    Stark, Robyn (May 2, 2011). "Catching Up with the Editor-In-Chief of Cliché Magazine". Stream.Fidoo.com. Archived from the original on October 12, 2011.
  5. [5]
    "Dirk Mai: Fashion Photographer On The Rise". Minx Men. May 27, 2009. Archived from the original on March 23, 2010.
  6. [6]
    "THE MAN BEHIND THE MAG: Jeremy Fall, Editor-In-Chief Of Cliché Magazine". FashionIndie. September 1, 2009. Archived from the original on October 4, 2011. Retrieved October 21, 2011.
  7. [7]
    "About". ClicheMag.com. Archived from the original on May 29, 2012.
  8. [8]
    https://web.archive.org/web/20100215030125/http://www.clichemag.com/issue07/. Archived from the original on February 15, 2010. Retrieved March 15, 2010. {{cite web}}: Missing or empty |title= (help)
  9. [9]
    Mabasa, Daniel (July 21, 2009). "Launch of Cliché Magazine". Your Daily Thread. Archived from the original on January 16, 2010.
  10. [10]
    Smith, Steve (October 22, 2009). "GQ, Other Conde Titles to Launch iPhone Editions". MinOnline. Archived from the original on October 2, 2011.
  11. [11]
    https://web.archive.org/web/20100220152403/http://www.clichemag.com/issue03/. Archived from the original on February 20, 2010. Retrieved March 15, 2010. {{cite web}}: Missing or empty |title= (help)
  12. [12]
    Moran, Corey (October 30, 2009). "FIRST LOOK: Cliché Magazine's "Behind The Scenes" Issue". FashionIndie.com. Archived from the original on November 3, 2009.
  13. [13]
    "Hello Kitsch by ClichéMagazine". Hello Kitsch | Cliché Magazine Blog. Archived from the original on May 26, 2010.
  14. [14]
    "Cliché TV". ClicheTV.tv. Archived from the original on January 8, 2014.
  15. [15]
    "Former Paris BFF Finally Talks About Split". StarzLife.com. July 17, 2009. Retrieved October 21, 2011.
  16. [16]
    Archived September 6, 2009, at the Wayback Machine
  17. [17]
    https://web.archive.org/web/20100227093815/http://www.clichemag.com/issue08/. Archived from the original on February 27, 2010. Retrieved June 23, 2015. {{cite web}}: Missing or empty |title= (help)
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