Coke_Studio_@_MTV_(season_1)

<i>Coke Studio @ MTV</i> season 1

Coke Studio @ MTV season 1

Season of television series

The inaugural season of Coke Studio @ MTV, produced by Leslie Lewis, premiered on MTV India in June 2011. This nine-episode season, concluding on August 19th of the same year, presented a diverse array of musical styles.[1][2][3] Each hour-long episode provided a platform for distinctive artistic collaborations, encompassing established traditions such as Carnatic and Hindustani classical music alongside the dynamic sounds of emerging artists. The show enhanced the viewing experience by featuring reimagined Bollywood classics and unique collaborations crafted exclusively for the program.[4][5]

Quick Facts Coke Studio @ MTV, Starring ...

Origins & Format

Coke Studio's journey began in Brazil in 2007. It started as a music project that brought together different Brazilian artists and blended their unique styles.[6] The concept arrived in Pakistan in 2008 through a collaboration between Nadeem Zaman, Coca-Cola's Marketing Head, joined forces with Rohail Hyatt, a former member of the band Vital Signs. Together, they launched the Pakistani version of the show.[7][8]

The first season premiered in June 2008. Initially featuring a live audience, the show later transitioned to a closed studio format, which has remained consistent throughout the series.[9]

Coke Studio @ MTV stays true to the franchise's core concept by pairing established and upcoming artists for unique performances alongside a house band and additional musicians.[10] The recorded performances, available on streaming platforms, showcase both the lead singers and the entire ensemble. Close-up shots during recording capture the energy and artistry of these collaborations.[11]

Artists

The list of performers features both popular and traditional musicians hailing from various parts of India.[12] [13][14]

Vocalists

Episodes

More information No. overall, No. in season ...

References

  1. [1]
    Neha Sharma (13 April 2011). "Coke Studio Comes to India". Rolling Stone India. Retrieved 9 May 2023.
  2. [2]
    "Season 1 On Air Schedule". Archived from the original on 26 September 2013. Retrieved 24 August 2013.
  3. [3]
    Supriya Nair (27 May 2011). "Studio Effects". Mint. Retrieved 19 April 2024.
  4. [4]
    Campaign India Team (9 May 2011). "Coca-Cola launches Coke Studio in India, in collaboration with MTV". CampaignIndia.in. Retrieved 14 January 2021.
  5. [5]
    Lakshmi Ajay (14 May 2011). "Fusion fete". Business Standard. Retrieved 19 April 2023.
  6. [6]
    Sandeep Goyal (17 February 2023). "Will a new, improved Coke Studio succeed?". Business Standard. Retrieved 6 March 2023.
  7. [7]
    Sanjay Monie (17 June 2011). "Coke Studio Brings People Together". Forbes India. Retrieved 21 July 2017.
  8. [8]
    Moye, Jay (1 November 2013). "Coke Studio Bridges Barriers in Pakistan, India the Middle East and Africa". Retrieved 23 December 2015.
  9. [9]
    Sharma, Karuna (3 February 2023). "How Coca-Cola has imbibed itself into pop culture with Coke Studio". Social Samosa. Retrieved 25 March 2024.
  10. [10]
    Kanika Johri (17 June 2011). "'Coke Studio is not a fresh concept'". Hindustan Times. Retrieved 9 March 2023.
  11. [11]
    Maheen Sabeeh (21 June 2009). "Coke Studio and Beyond: The wonderful world of Umber and Rohail Hyatt". Daily Jang. Archived from the original on 13 December 2014. Retrieved 22 July 2017.
  12. [12]
    Neha Sharma (29 April 2011). "Shafqat Amanat Ali and Advaita to Feature on First Episode of Coke Studio". Rolling Stone India. Retrieved 10 May 2023.
  13. [13]
    "Singers, musicians to jam together at India's music project 'Coke Studio@MTV'". India Today. 13 June 2011. Retrieved 19 April 2024.
  14. [14]
    "KK, Shaan, Shafqat Aamant Ali, Shankar Mahadevan, Sunidhi Chauhan on Coke Studio@MTV". 10 May 2011. Retrieved 19 April 2024.
  15. [15]
    Rafay Mahmood (21 June 2011). "'Coke @ MTV': A good first attempt". The Express Tribune. Retrieved 3 March 2023.
  16. [16]
    Peter Griffin (17 June 2011). "Coke Studio Comes to India". Forbes India. Retrieved 19 April 2024.
  17. [17]
    Rafay Mahmood (27 June 2011). "'Coke Studio @ MTV' reverts to Bollywood music". The Express Tribune. Retrieved 14 January 2021.
  18. [18]
    Rafay Mahmood (12 July 2011). "'Coke Studio @ MTV' moves away from Bollywood music". The Express Tribune. Retrieved 3 March 2023.
  19. [19]
    "I'm grateful that my music has crossed language barriers: Chinna Ponnu". India Today. 4 July 2011. Retrieved 19 April 2024.
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