Chinese culture attaches certain values to colors, like which colors are considered auspicious (吉利) or inauspicious (不利). The Chinese word for 'color' is yánsè (顏色). In Literary Chinese, the character 色 more literally corresponds to 'color in the face' or 'emotion'. It was generally used alone and often implied sexual desire or desirability. During the Tang dynasty (618–907), the word yánsè came to mean 'all color'. A Chinese idiom meaning 'multi-colored', Wǔyánliùsè (五顏六色), can also refer to 'colors' in general.

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In Chinese mythology, the goddess Nüwa is said to have mended the Heavens after a disaster destroyed the original pillars that held up the skies, using five colored-stones in these five auspicious colors to patch-up the crumbling heavens, accounting for the many colors that the skies can take-on.

Traditionally, the standard colors in Chinese culture are black, red, cyan (青; qīng), white, and yellow. Respectively, these correspond to water, fire, wood, metal, and earth, which comprise the 'five elements' (wuxing) of traditional Chinese metaphysics. Throughout the Shang, Tang, Zhou and Qin dynasties, China's emperors used the Theory of the Five Elements to select colors. Other colors were considered by Confucius to be "inferior".^{[1][better source needed]}

Yellow of a golden hue is considered the most beautiful and prestigious color.^[2] The Chinese conception of yellow (黃 huáng) is inclusive of many shades considered tan or brown in English and the primary association is with the earth rather than the sun. (It was formerly also inclusive of many oranges,^[3][4] although speakers of modern Standard Mandarin increasingly map their use of huáng to shades corresponding to English yellow.)^[5] The Chinese saying "Yellow generates yin and yang" implies that yellow is the center of everything. Associated with but ranked above brown, yellow signifies neutrality and good luck. Yellow is sometimes paired with red in place of gold.

The Yellow River is the cradle of Chinese civilization. In imperial China, yellow was the color of the emperor, and is held as the symbolic color of the five legendary emperors of ancient China, such as the Yellow Emperor. The Yellow Dragon is the zoomorphic incarnation of the Yellow Emperor of the center of the universe in Chinese religion and mythology. The flag of the Qing dynasty featured golden yellow as the background. The Plain Yellow Banner and the Bordered Yellow Banner were two of the upper three banners of Later Jin and Qing dynasty.

Yellow often decorates royal palaces, altars and temples, and the color was used in the dragon robes and attire of the emperors.^[2] It was a rare honor to receive the imperial yellow jacket.

Yellow also represents freedom from worldly cares and is thus esteemed in Buddhism. Monks' garments are yellow, as are elements of Buddhist temples. Yellow is also used as a mourning color for Chinese Buddhists.

Yellow is also symbolic of heroism, as opposed to the Western association of the color with cowardice.^[6]

• The Yellow River at Sanmenxia
• The Yellow River Breaches its Course by Ma Yuan (1160–1225), Song dynasty
• The 1889–1912 flag of the Qing Empire
• Yellow tiles and figures on the roof the Hall of Supreme Harmony in the Forbidden City
• A Peking glass vase in Imperial Yellow, a shade of yellow so named for the banner of the Qing dynasty

Black (黑 hēi), corresponding to water, is generally understood as a neutral color although appearing in many negative contexts in chengyu and common names. "Black cult" (黑幫 hēibāng) is the usual name for Chinese organized crime and the Thick Black Theory of the late Qing intellectual Li Zongwu (李宗吾, 1879–1943) is an exhortation to Machiavellianism. In modern China, black is used in clothing, especially in professional contexts. Black has less association with mourning than white in traditional Chinese culture but formal black jackets and slacks have become associated with international professionalism.

The I Ching regards black as Heaven's color.^{[citation needed]} The saying "heaven and earth are black"^{[citation needed]} was rooted in the observation that the northern sky was black for a long time.^{[dubious – discuss]} Ancient Chinese people believed Tiandi or the Heavenly Emperor resided in the North Star.^{[citation needed]} The taijitu uses black and white or red to represent the unity of yin and yang. Ancient Chinese people regarded black as the king of colors^{[citation needed]} and honored black more consistently than any other color.^{[dubious – discuss]} Laozi said know the white, keep the black^{[citation needed]} and Taoists believe black is the color of the Tao.^{[dubious – discuss]}

White (白, bái) corresponds with metal among the wuxing and represents gold^{[dubious – discuss]} and symbolizes brightness, purity, and fulfillment.^{[citation needed]} White is also the traditional color of mourning.^[6] Nevertheless, since the Chinese economic reform and influx of Western cultural values, white wedding gowns have become more popular. Light-colored skin is also valued by many Chinese, especially in consideration of women as potential brides, presumably due to the association of dark-color skin with manual labor and poverty.

Red (红; 紅 hóng), vermilion (丹 dān), and crimson (赤 chì) are associated with masculine yang energy and fire, good fortune and joy. Red is the traditional color used during Chinese New Year and other celebrations, including weddings and wedding gowns. Chinese reds are traditionally inclusive of shades English might consider orange or warm brown.

A hongbao, a red envelope stuffed with money, now frequently red 100 RMB notes, is the usual gift in Chinese communities for Chinese New Year, birthdays, marriages, bribes, and other special occasions. The red color of the packet symbolizes good luck. Red is strictly forbidden at funerals as it is traditionally symbolic of happiness.^[7] The names of the dead were previously written in red,^{[citation needed]} so it is generally somewhat offensive to use red ink for Chinese names in contexts other than official seals.

In the People's Republic of China, red remains a very popular color and is affiliated with and used by the Communist Party and the government.

• Contemporary red envelopes
• Red paper lanterns for sale in Shanghai. The color red symbolizes luck and is believed to ward away evil
• Chinese seal and red seal paste
• One of the red gates to the Forbidden City

Old Chinese did not make a blue-green distinction, having a single verdant color (青, qīng) that encompassed both. The clear blue sky and fresh green vegetables were considered shades of a single color which could even include black as its darkest hue in some contexts. Modern Standard Mandarin does make the blue-green distinction using lǜ (绿; 綠 'leafy') for green and lán (蓝; 藍 'indigo') for blue.

Qīng was associated with health, prosperity, and harmony. It was used for the roof tiles and ornate interior of the Temple of Heaven and in other structures to represent Heaven.^{[citation needed]} It is also the color of most jade as well as the greenware pottery that was developed to imitate it.

Separately, green hats are associated with infidelity and used as an idiom for a cuckold.^[8] This has caused uneasiness for Chinese Catholic bishops, who, in ecclesiastical heraldry, would normally have a green hat above their arms. Chinese bishops have compromised by using a violet hat for their coat of arms.^{[citation needed]}

• Azure roof structure and name plaque of the Temple of Heaven
• A Western Han dynasty green jade Bi disk, with dragon designs
• Green Longquan celadon from Zhejiang, Song dynasty, 13th century

The five intermediary colors (五間色 wǔjiànsè) are formed as combinations of the five elemental colors. These are:^[9]

• 綠 lǜ 'green': The intermediary color of the east, combination of central yellow and eastern blue
• 碧 bì 'emerald blue': The intermediary color of the west, combination of eastern blue and western white
• 紅 hóng 'light red': The intermediary color of the south, combination of western white and southern red
• 紫 zǐ 'violet': The intermediary color of the north, combination of southern red and northern black
• 硫 liú 'horse-brown': The intermediary color of the center, combination of northern black and central yellow

• Chinese art
• Culture of China
• Culture of the People's Republic of China
• Fashion of China
• Haint blue
• Luck
• Numbers in Chinese culture
• Jing (Chinese opera)#Face design for information on color in Chinese opera face paintings
• Four Symbols
• Wufang Shangdi