Comparetravelinsurance.com.au

Compare TraveI insurance

Compare TraveI insurance

Australian travel insurance price comparison website

Compare Travel Insurance is an Australian travel insurance price comparison website, comparing the policies of more than 20 travel insurance brands. Owned and operated by CoverDirect Pty Ltd, it has directors and shareholders in common with 1Cover, i-Trek, Ski-Insurance and Zoom Travel Insurance.[1] The site also operates in New Zealand, as Comparetravelinsurance.co.nz.[2]

Quick Facts Industry, Founded ...

Operations and history

The company holds an Australian Financial Services Licence, and all article researchers, writers and customer service professionals are certified as Tier 1 or Tier 2 financial product advisers under the Australian Securities & Investments Commission's regulation RG146.[3]

In 2014, travel booking site Webjet partnered with Comparetravelinsurance.com.au and listed their policies for comparison.[4]

STA Travel and Travel Insurance Saver listed their travel insurance policies with Comparetravelinsurance.com.au in 2015,[5][6] as did UK and Ireland travel insurance brand, Multitrip, which entered the Australian market through the comparison site.[7]

In 2016, Fairfax Media entered the insurance market through the site with the launch of travel insurance product, Traveller Insure.[8]

Advertising

In February 2012, an advertisement for the website, featuring a fat man, a man with dwarfism, and a chainsaw was banned by the Ad Standards Bureau for demeaning fat people. The ad was however not found to demean dwarfs as the man with dwarfism was shown in a positive light.[9] The ad, created by Blow Communications, won Mumbrella's January 2012 'Ad of the Month'.[10] An edited version was released to YouTube in May 2012, and by August 2019 had been viewed some 7.2 million times.[11]

The company's branding is centred around geeky insurance guru Eugene Wylde. In 2016, Wylde featured in a video advertising campaign dressed as a thieving chimpanzee, a rabid dog, and a disappointed skier dressed in tropical attire, to highlight problems travellers might face abroad and the value of travel insurance.[12] The series later featured Wylde dressed as a tooth with toothache.[13][14]

References

  1. [1]
    "About". Comparetravelinsurance.com.au. Retrieved 19 August 2019.
  2. [2]
    "About". Comparetravelinsurance.co.nz. Retrieved 1 November 2019.
  3. [3]
    "Contributors". Comparetravelinsurance.com.au. Retrieved 19 August 2019.
  4. [4]
    "Webjet joins comparison site". International Travel & Health Insurance Journal. Bristol. 13 October 2014. Retrieved 19 August 2019.
  5. [5]
    "Comparison site welcomes STA Travel". International Travel & Health Insurance Journal. Bristol. 11 November 2015. Retrieved 19 August 2019.
  6. [6]
    "Australian travel insurance comparison welcomes Travel Insurance Saver". ETB Travel News. Gold Coast. 12 January 2015. Retrieved 19 August 2019.
  7. [7]
    "Multitrip enters Australian market". International Travel & Health Insurance Journal. Bristol. 20 August 2015. Retrieved 19 August 2019.
  8. [8]
    "Fairfax branches out with new travel insurance offering". International Travel & Health Insurance Journal. Bristol. 23 February 2016. Retrieved 19 August 2019.
  9. [9]
    Hicks, Robin (24 February 2012). "Dwarf, fat guy and chainsaw ad banned for fattism". Mumbrella. Sydney. Retrieved 16 August 2019.
  10. [10]
    Delaney, Colin (20 January 2012). "Compare Travel Insurance wins Mumbrella's Ad of the Month". Mumbrella. Sydney. Retrieved 16 August 2019.
  11. [11]
    Compare Travel Insurance (4 May 2012). Save Yourself The Risk When You Compare Travel Insurance (YouTube). Retrieved 21 August 2019.
  12. [12]
    "Compare Travel Insurance New Campaign: "Do You Know Who I Am?"". B&T Magazine. 25 July 2016. Retrieved 16 August 2019.
  13. [13]
    "Ad tells travellers how to stop their trip going rotten". B&T Magazine. 6 December 2016. Retrieved 16 August 2019.
  14. [14]
    Green, Ricky (5 December 2016). "Compare Travel Insurance tells travellers how to stop their trip going rotten in newly released TVC". Campaign Brief. Sydney. Retrieved 16 August 2019.
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