Continuum model of impression formation

In social psychology, the continuum model of impression formation was created by Fiske and Neuberg.[1]

According to this model of impression formation, impressions are formed when individuals automatically categorize others into social categories. Upon categorization, individuals' responses to others are usually based on the activated emotions, cognitions, and behaviors that they associate with that social category. However, with sufficient motivation and resources, individuals can choose to ignore their stereotypes, get to know the person, and judge them based on learned individuating factors.[2]