1989–1995: Ape Inc.

Ape Inc. was founded in March 1989 with Shigesato Itoi as its chief executive officer (CEO). Nintendo president Hiroshi Yamauchi had wanted to support new talent in game design. Liking Itoi's work, he proposed the idea of the company to Itoi and invested in it. Ape's staff included Tsunekazu Ishihara, who later became The Pokémon Company's president, and Ashura Benimaru Itoh, a renowned illustrator. They began working on Mother, which was released on 27 July 1989. Its music was composed by Hirokazu Tanaka, who later became the second CEO of Creatures.^[8] The team went on to develop Mother 2, which would be known in the Western world as EarthBound. When development of this game began to falter, Satoru Iwata of HAL Laboratory was brought in to help the project. The game was released in Japan on 27 August 1994. Ape's game development activities ceased in 1995. Ape also produced a line of official guidebooks for Nintendo, in co-operation with Nintendo and Shogakukan. They began with Encyclopedia Mother in October 1989, and ended with Nintendo Official Guidebook—Pocket Monsters: Red, Green, Blue (Complete Compatibility, Revised Edition) on 10 January 1997. Shogakukan assumed Ape's role and continues to produce Nintendo Official Guidebooks in their stead.

1995–present: Creatures Inc.

Creatures Inc. was established on 8 November 1995,^[2] with Tsunekazu Ishihara as CEO, and consisting of former staff from Ape.^[8] In 2000, Hirokazu Tanaka, a.k.a Hip Tanaka, a former Nintendo composer and sound designer, who joined Creatures in 1999, became President of the company as Ishihara went to become the President of The Pokémon Company in 2000, while still holding his CEO position in Creatures.

At one point, Creatures had its headquarters on the 7th floor of the Nintendo Kanda Building (任天堂神田ビル, Nintendō Kanda Biru) in Sudachō, Chiyoda, Tokyo.^[9] They later moved to the fifth floor annex of the Kawasakiteitoku Building (川崎定徳ビル, kawasakiteitoku Biru) in Nihonbashi, Chūō, Tokyo.^[10]

Creatures has a division called Pokémon CG Studio that is dedicated solely to making Pokémon 3D models and animations. They only make the models and animations for the Pokémon themselves, as human characters are modeled and animated in-house at Game Freak. The studio as of 2017 had 22 full time 3DGC artists, however according to studio director Atsuko Ujiya they wanted to double it in the following years. She states that during its peak workload they have around 100 employees (including temporary contractors) to work on the creation of models and animations.^[11][12]

On 16 October 2020, Creatures announced the acquisition of Ambrella, the developer of a number of Pokémon spin-off games. Creatures acquired all property rights of Ambrella, and Ambrella disbanded, with its employees becoming part of Creatures.^[13]

In April 2023, Creatures announced that Tsunekazu Ishihara has stepped down at his position as CEO and executive director, and Hirokazu Tanaka has stepped down as president and executive director. Ishihara continues as the President of The Pokémon Company, and will continue to commit to the management of the company as a founder, while Tanaka will remain as Creative fellow. Yuji Kitano assume Creatures as CEO and President, meanwhile, Tomotaka Komura will step into the role of Executive vice president.^[14][15]

Ape

Creatures

Canceled