Daigaku_Honyaku_Center

DHC Corporation

DHC Corporation

Japanese supplements/cosmetics company

DHC Corporation (株式会社ディーエイチシー, Kabushiki-gaisha Dī Eichi Shī), initials of Daigaku Honyaku Center (大学翻訳センター, Daigaku Honyaku Sentā, lit. "University Translation Center") is a Japanese manufacturer dealing in cosmetics and health food supplements headquartered in Tokyo, Japan. It was established in 1972.

Quick Facts Native name, Romanized name ...

Originally started in Japan as a translation business, DHC Corporation ventured into other enterprises and is now a leading manufacturer of cosmetics, vitamins, healthy foods, and lingerie. In addition to these ventures, DHC Corporation has an educational and publishing department, hotel and spa, and two aesthetic salons. It is also a minor shareholder in the music chart operator Oricon Inc. and a parent company to JFL affiliate station Cross FM. It started a helicopter business in 2008.[1][non-primary source needed] DHC's flagship brand name is "Olive Virgin Oil".[2]

  • LBO Ladies Bowling Tour[3]
  • Sagan Tosu football club (on shirts)
  • IFBA (International Federation of Broomball Associations) World Broomball Championships, Tomokomai, Japan (November 2014) Platinum tournament sponsor and sponsor of the Japanese broomball Team (Team Red, Team White in the Men's division), Japanese ladies broomball team, Japanese mixed broomball team and the Japanese masters' broomball team.

Anti-Korean statements by CEO and withdrawal from Korea

In 2020 and 2021, CEO Yoshiaki Yoshida made statements considered offensive to Korean people. They included promotimg DHC's employment of "pure Japanese" staff and models without Korean heritage, using of the prejorative term "チョン" on DHC's official Instagram,[4] and negatively describing their appearance.[5] This has generated backlash and was followed by the company's exit from South Korea at the end of 2021.[6][7]

Models appearing in DHC TV commercials

References

  1. [1]
    About Us - DHC Corporation Retrieved October 6, 2017
  2. [2]
    "Olive Virgin Oil". DHC. Archived from the original on 1 January 2018. Retrieved 17 August 2014.
  3. [3]
    LBO Ladies Bowling Tour announcement Archived 2011-07-22 at the Wayback Machine
  4. [4]
    ""그러니까 '춍토리' 소리 듣지": 일본 기업 DHC 회장이 경쟁사 깎아 내리려 한국인 비하 표현을 썼다". HuffPost Korea. 16 December 2020. Retrieved 26 February 2023.
  5. [5]
    "DHC 불매운동 부른 '존토리' 혐한 발언…이번엔 "NHK는 일본의 적"". Seoul Shinmun. 10 April 2021. Retrieved 26 February 2023.
  6. [6]
    "Backlash over Japan cosmetics boss 'racist' comments - BBC News". BBC. 17 December 2020. Retrieved 28 March 2022.
  7. [7]
    Prance-Miles, Louise (10 September 2021). "DHC Corp to exit South Korean market following discriminatory row". Global Cosmetics News. Retrieved 28 March 2022.
  8. [8]
    "森高千里が語る 「私がオバさんになっても」を書くきっかけとなった"ある一言"". BuzzFeed. 2019-04-19. Retrieved 2020-03-24.
  9. [9]
    "森高千里が『私がオバさんになっても』の歌詞を儚げに口ずさむ「DHC クイーン オブ セラム」新CMに出演". Music.jp. 2019-04-06. Retrieved 2020-03-24.
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