Dajto
Markíza Dajto
Television channel
Markíza Dajto is a Slovak television channel. It is the first niche channel aimed at young, active men in Slovakia. The channel, which launched on 20 August 2012, is owned by Central European Media Enterprises and currently has a reach of approximately 90% of the country's 5.4 million people and broadcasts 24 hours per day.
Dajto showcases top foreign series, shows and movies targeted at young male viewers. This includes CME's own regionally produced programs, highly rated European & American series, infotainment shows, as well as a la mode American or European movies. The channel is extending its programming including highly rated foreign titles as well as gradually delivered locally produced content relevant to its audience.
The name of the channel is taken from the Slovak phrase "Daj to", meaning "Give [me] that".
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