House split

On Day 37, after Mario Marconi's eviction, McCall announced that over the weekend housemates will elect a Head of House,^[12] who would be in control of the whole house. It was also revealed that the house would be split in two, with one side being 'heaven' and the other 'hell'.^[13] Heaven had all the best seats, the entire swimming pool, sole access to the luxury bedroom and bathroom. Heavenly housemates had the right to smoke wherever they wish, as long as they remained in the garden, as well as sole right to the prison. Hell, on the other hand, had few seats, no swimming pool, sole access to the kitchen, meaning they had to cook for the "Heavenly" housemates as well, "B-Block" (the basic bedroom) and outdoor cold showers. Hellish housemates must also earn their right to nominate.^{[14][15][16][17][18][19]}

On Day 65, after Dale Howard's eviction, McCall announced that the divide between Heaven and Hell would be removed. Despite this, a new Head of House was appointed the next day^[20] and the housemates re-allocated between Heaven and Hell. The next day, the fence came down.^[21]

Head of House

The Head of House is responsible for doing the shopping list and deciding who does what in the shopping task. The Head of House is immune from being nominated for the week they hold the title, but they can still nominate others. The Head of House does not participate in any of the weekly shopping tasks, but supervises instead.^[22] Once a housemate has been Head of House they could not stand a second time,^[23] but could compete to stay in heaven.^[24][25] After the divide was removed, only eligible housemates competed to become Head of House, except for Week 12 when all housemates were eligible.^[26][27][28] On Day 88 all previous Heads of House joined Mohamed Mohamed in becoming Head of House for one day, putting an end to the role of Head of House.

• In week 6, on Day 38, housemates elected their Head of House. Dale, Luke Marsden and Darnell Swallow stood for election. Darnell won and was crowned first Head of House.^[12]
• In week 7, on Day 45, three housemates were chosen to compete for Head of House in a competition. They had to hang from a tyre for as long as possible, with the one staying for the longest time winning the title. Dale won and was crowned second head of House.^[29]
• In week 8, on Day 52, Big Brother called all housemates individually to the diary room, and gave each eight chili peppers to eat. Each chili pepper was assigned a certain number of points. The housemate that scored the most points by eating the peppers would win the title of Head of House. Stuart Pilkington won and was crowned the third Head of House.^[24][25]
• In week 9, on Day 59, Big Brother called all housemates individually to the Diary Room, to take part in the challenge of saying the alphabet backwards. The eligible housemate that did it in the fastest time would become Head of House, Rachel was second fastest after Darnell and became the fourth Head of House.^[30]
• In week 10, on Day 66, housemates from Hell and housemates from Heaven had to make cakes resembling famous London landmarks, with Hell recreating the Millennium dome and Heaven recreating Saint Paul's Cathedral. Head of House Rachel had to choose which cake was best and picked Hell's. As a result, housemates from Hell had to decide which one of them would become the next head of house, they chose Michael to become the fifth Head of House.^[20]
• In week 11, on Day 73, housemates eligible to become Head of House (Kathreya Kasisopa, Lisa Appleton, Mohamed, Nicole Cammack, Rex Newmark and Sara Folino) had to paint themselves with the paint and sponges provided to look like statues. They had to stay still as a statue until one of them was left and they would become the new Head of House. Rex won and became the sixth Head of House.^[31]
• In week 12, on Day 82, housemates voted for who they wanted to be the next HoH, instead of nominating for eviction. Mohamed received 4 votes and as HoH was immune from eviction that week. Unlike previous weeks all housemates were eligible for HoH.
• On Day 88 the role of Head of House finished.

Colour key

  Won the title of Head of House

  Eligible to become Head of House

  Not in the house at the time

  Was not eligible to become Head of House, having previously been Head of House.

(*) Darnell, Kathreya and Mohamed all ate a banana from the gorilla task, therefore their punishment was living in Hell the upcoming week.
(**) Stuart was stripped of his Head of House title after discussing nominations. He was not replaced as Head until Rachel took over.

Notes

Removal of Alexandra

Within the first week of the series, media watchdog Ofcom and Channel 4 had collectively received over 433^[40] complaints about alleged bullying from housemate Alexandra, after an argument broke out between her and the other housemates regarding oven chips.^[41] Channel 4 defended its housemate selection, claiming that the production team were closely watching the housemates as they normally do to ensure the safety of the housemates.^[42] The broadcaster also noted that Alexandra had been warned that her behaviour could be deemed threatening.^[42] On Day 14 she was ejected from the house after apparently threatening to have housemates who nominated her for eviction dealt with by her "gangster friends".^[40][43]

Removal of Dennis

Early in the morning on Day 23, at around 12:30am an argument broke out when Rex rubbed a piece of pizza on Jennifer's winning drawing of Stuart from the life drawing task earlier in the week, causing it to smudge.^[44] Upset by this, Jennifer retreated to the luxury bedroom and was comforted by Dennis.

Rex apologized to Jennifer shortly afterwards but despite seemingly accepting that he was sorry, Jennifer became increasingly agitated and upset by his actions. This attracted a large number of housemates to the luxury bedroom including Lisa, Dale, Stuart, Rebecca, Sylvia and Luke to continue to express sympathy for Jennifer. Dale and Stuart in particular became very angry at the situation and both confronted Rex separately about the incident, seemingly unaware that Rex had already spent several minutes apologising to her.^[44]

Rex then returned to the luxury bedroom with Mohamed to once again apologise to Jennifer, during which time he came under intense criticism from Dale, Lisa, Stuart and Rebecca. Mohamed would stick up for Rex during the argument at which point Dale, Stuart and Rebecca became angry at him for getting involved in the discussion. Mohamed was then confronted by both Rebecca and Dale and whilst arguing with Dale, Dennis became extremely angry and shouted "fuck off" to Mohamed several times before appearing to spit in his face. Dennis was immediately called to the Diary Room by Big Brother and at the same time Mario escorted an upset and shaken Mohamed to the bathroom to wash his face.

Whilst waiting to enter the Diary Room, Dennis, clearly under the influence of Alcohol taunted Mohamed over claims that he was homophobic, something which Mohamed had strenuously denied. Dennis then entered the Diary Room and was told to remain there by Big Brother until he calmed down.

Darnell, who was aware of the incident with the painting but unaware of what had occurred between Dennis and Mohamed, became enraged upon discovering this information. He then returned to the luxury bedroom to confront the other housemates as they were all seemingly supportive of Dennis. Darnell had to be restrained and calmed down by Dale, Lisa and Sylvia before Dale escorted him back to the other bedroom. However Mohamed and Dale then had another heated exchange before they were finally separated.^[45] The live feed of the House was then cut at this point, but most of the argument, its build-up and repercussions were included in the highlights the following night.^[44][45]

After a conversation with Big Brother, Dennis was allowed to return to the house, and the housemates were split into two groups with Mohamed, Rex, Darnell and Mario being instructed to stay in the main bedroom and all the other housemates in the luxury bedroom, where they remained until the morning.

Dennis was then summoned back into the Diary Room where Big Brother informed him that by spitting in Mohamed’s face he had broken strict rules regarding unacceptable behaviour and was subsequently removed from the house with immediate effect.

Several of the other housemates, including Dale, Stuart, Darnell, Jennifer and Mohamed had one-on-one conversations with Big Brother about the incident throughout the day, after which they all made peace with one-another and put the incident to bed.

Bullying of Sara

During week 12, Darnell and Rex both received warnings of unacceptable behaviour from Big Brother after they appeared to be bullying Sara. This was after more than 1500 people complained to Ofcom about their alleged sexist behaviour.^[46]