Dealz

Dealz

Dealz

Chain of discount retail stores

Dealz is a chain of discount store operating in Poland, Ireland and Isle of Man.[3] Known as the "European version of Poundland"[4] and operated by the same parent company, Pepco Group, it offers a range of general merchandise products, the majority of which are at the fixed price of polish złoty, euros and pound sterling currencies.[5]

Quick Facts Company type, Industry ...

Until 2023 the brand was also active in several other European countries, including Spain and France, however it has gradually been phased out in favour of rapidly expanding Pepco branded stores with "a focus on larger shops that include a fast-moving product range alongside clothing and general merchandise" according to former Pepco CEO Trevor Masters. [6]

History

The first two Dealz stores were opened in Blanchardstown and Portlaoise in September 2011, and by September 2013, the chain had expanded to 28 stores.[7] Additional Dealz stores also opened in islands off of Britain: one in Douglas, Isle of Man and another in Kirkwall, Orkney. Dealz expanded to these British islands because it was offering Poundland products for £1 and £1.20. In September 2012, a store opened in Kirkwall, but this became a Poundland/Pep&Co store on 26 May 2018.[8]

In 2022, a trial began in Ireland where some Dealz stores were transformed into Pepco.[9][10]

There are more Dealz stores in Poland than Ireland as of 2022.

Dealz Poundland-like logo has been entirely phased out in Poland, though is still used in Ireland on most stores and the company's official website as of March 2024. The new logo has begun to appear on stores, the first of which to switch being the store in Mullingar.

Euroland

Dealz logo, in the same typeface as the former Poundland logo, still used in Ireland and Isle of Man. It was first introduced in 2013.
Former Dealz logo using the olive branch symbol, first introduced in 2011.

It was decided that the name 'Euroland' was not going to be used as it avoided the impact of price volatility in the region[11] and because potential customers did not like the name during the European debt crisis.[12] Also, a chain store of 45 shops with the name "Euroland" already existed in the Netherlands, making it difficult to use the name. Instead of everything being the same price, like the current Poundland model, there will be different prices.[13] As well as offering the Poundland mix of known brands such as Kelloggs, Cadbury's and Kodak, the stores will also sell locally sourced products including milk, eggs and crisps.[14] In July 2014, Poundland opened their first store in Torremolinos, Spain under the Dealz España name.[15]

References

  1. [1]
    "CIJ EUROPE". cijeurope.com.
  2. [2]
    "Our Brands". Pepco Group.
  3. [3]
    "Dealz to enter Poland". wbj.pl. Archived from the original on 20 February 2018. Retrieved 20 February 2018.
  4. [4]
    "Poundland Dealz France". 17 March 2024.
  5. [5]
    "Do Polski wejdzie tania sieć sklepów z Irlandii. Większość produktów za ok. 6 zł". INNPoland.pl.
  6. [6]
    "Pepco Group simplifies structure will turn Dealz brand into Pepco". CIJEurope.com. 6 June 2023.
  7. [7]
    "Our History by Dealz". Dealz official. Retrieved 8 August 2016.
  8. [8]
    "Poundland". 26 May 2018.
  9. [9]
    "New retail brand for Sligo as Pepco opens store". December 2023. Retrieved 12 April 2024.
  10. [10]
    "Leading discount brand Pepco opens new store in Ireland". ShelfLife.ie. 13 June 2023. Retrieved 12 April 2023.
  11. [11]
    Bowers, Simon (2 August 2011). "Poundland to open 4 stores in Ireland – just don't mention the euro" – via www.theguardian.com.
  12. [12]
    Bowers, Simon (2 August 2011). "Poundland to open 4 stores in Ireland – just don't mention the euro". The Guardian. London.
  13. [13]
    "Poundland to offer European bargain hunters top Dealz". Daily Mirror. 3 August 2011. Retrieved 26 November 2013.
  14. [14]
    "Poundland expansion into Europe". Archived from the original on 29 September 2011.
  15. [15]
    Delgado, Cristina (29 October 2014). "Los supermercados del 'todo a 1,5 euros' se instalan en España". El País (in Spanish). ISSN 1134-6582. Retrieved 16 September 2018.
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