Destination America

Destination America is an American cable television channel owned by Warner Bros. Discovery. The network carries programming focused on the culture of the United States—including food, lifestyles, and travel. The network first launched in 1996 as Discovery Travel & Living Network, as part of a suite of four digital cable networks the company launched that year. From its launch until 2008, the network primarily focused upon home improvement, cooking, and leisure-themed programs.

Destination America
CountryUnited States
Broadcast areaNationwide
HeadquartersSilver Spring, Maryland
Picture format1080i HDTV
(downscaled to letterboxed 480i for the SDTV feed)
OwnerWarner Bros. Discovery
Sister channels
LaunchedOctober 7, 1996; 25 years ago (October 7, 1996)
Former names
  • Discovery Travel & Living Network (1996–1998)
  • Discovery Home and Leisure (1998)
  • Discovery Home & Leisure Channel (1998–2004)
  • Discovery Home Channel (2004–2008)
  • Planet Green (2008–2012)

In 2008, the channel re-launched as Planet Green, which carried a focus on environmentalism and sustainable living; Discovery spent $50 million on developing programming for the channel. Planet Green was ultimately considered a failure; by 2010, the channel had shifted away from its format and filled its schedule with miscellaneous library programming, pending a future rebranding.

In May 2012, the channel re-launched as Destination America, which originally featured programming focused on American culture; the channel's format was similar to Travel Channel, and also featured Discovery-owned library programs that had previously aired on Travel Channel prior to its divestment of the channel.

By 2017, Destination America had rebranded as a channel focusing on paranormal topics and investigations. This format ended following Discovery's acquisition of Travel Channel's then-present owner Scripps Networks Interactive. In 2018, when Travel Channel was rebranded with a similar paranormal format, Destination America returned to its previous format using both companies' libraries.

As of February 2015, approximately 57,238,000 American households (49.2% of households with television) receive Destination America.[1]

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