Destination marketing organization


A destination marketing organization (DMO) is an organisation which promotes a location as an attractive travel destination. DMOs are known as tourist boards, tourism authorities or "Convention and Visitors Bureaux".[1] They primarily exist to provide information to leisure travellers. Additionally, where a suitable infrastructure exists, they encourage event organisers to choose their location for meetings, incentives, conferences, and exhibitions, collectively abbreviated as MICE.[1][2]

DMOs are generally tied to the local government infrastructure, often with supporting funds being generated by specific taxes, such as hotel taxes, membership fees, and sometimes government subsidies.[1] However, in many cases, the observed decline in tourism following cutbacks to public-sector expenditures has motivated the tourism industry to create a private sector coalition in order to provide the functions of a DMO.[3]

References


  1. "Definition of DMO in Travel and Tourism". TripSavvy. Dotdash. Retrieved 31 May 2020.
  2. R. C. Ford and W.C. Peeper, 2008. Managing Destination Marketing Organizations: The Tasks, Roles, and Responsibilities of the Convention and Visitors Bureau Executive, Orlando, FL, ForPer Publications.
  3. "Destination funding models: Can DMOs seek financial stability from their governments?". Destination Think. Destination Think! Professional Services Inc. 4 October 2016. Retrieved 31 May 2020.