|Formerly||DirecTV Now (2016–2019)|
AT&T TV (2019–2021)
AT&T TV Now (2019–2021)
|Industry||Pay TV, broadband and Telephone|
|Founded||November 30, 2016|
|Headquarters||El Segundo, |
|Services||OTT Internet Television|
TPG Capital (30%)
The brand encompasses three separate services sharing similar infrastructure and software. DirecTV Stream, launched nationally as AT&T TV in March 2020, is the streaming television counterpart to the traditional DirecTV satellite television service. It is sold on-contract and optionally bundled in the same manner as traditional television providers, but utilizes Android TV-based set-top boxes rented to subscribers. AT&T WatchTV, first offered in June 2018, is a skinny bundle service aimed at cord cutters, featuring no local or sports channels. AT&T TV Now (formerly DirecTV Now) is a formerly-offered direct-to-consumer service launched on November 30, 2016, designed to compete with other over-the-top television services, and sold without a contract.
On February 25, 2021, AT&T announced that it would spin-off DirecTV, U-Verse and AT&T TV into a separate entity, selling a 30% stake to TPG Capital while retaining a 70% stake in the new standalone company. The deal was closed on August 2, 2021, at which point the provider adopted its current name.